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Birchbox
Best way to shop for beauty and grooming products
About Birchbox
Birchbox operates in the beauty and personal care market, offering a subscription-based service that delivers a customizable box of premium beauty products to its customers on a monthly basis. The company primarily serves beauty enthusiasts who are looking for a convenient way to discover and try new products. Birchbox's business model revolves around a subscription service where customers can either choose the products they want in their box or let Birchbox curate a selection tailored to their preferences. This model generates recurring revenue through monthly subscription fees.
Birchbox differentiates itself by focusing on easy-to-use products that enhance the user's look and feel. The company also emphasizes its commitment to empowering women, being a woman-run, led, and founded business that partners with women-founded, owned, and run beauty brands. This allows customers to shop according to their values while finding products that meet their needs.
In addition to its subscription service, Birchbox engages with its community through deals, news, and mentorship opportunities for women at various career stages. The company is also actively working to increase accessibility by evaluating and implementing available standards and guidelines.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- New York City, United States
- Employees
- 50
- Open positions
- 5
- Dealroom signal
- 65.4/100
- Industry
- Wellness Beauty, Telecom
- Sector
- eCommerce & Marketplaces, App, Supply Chain Management, Shopping, Delivery, Beauty, Branding, Grooming, Wellness / Beauty, Video, Product, Direct-to-Consumer
- Business model
- Marketplace & ecommerce
- Investment activity
- 1 company, latest Sep 2012
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2021 | $0 | — | FemTec Health | — |
| SERIES DOther financing | Apr 2020 | $10M | $41M | Undisclosed | — |
Growth signals
Latest recorded traffic for Birchbox is 110K monthly website visits, up 31% over the last three months. Birchbox's team declined 51% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed16 investors entered at this stage
Accel
First Round Capital
Harrison Metal
Forerunner Ventures
Lerer Hippeau
Kevin Colleran
Dave Morin- MDMichael Dearing
Gary Vaynerchuk
Andrew Mitchell
Lerer Ventures
Slow Ventures
Sam Lessin
Kirsten Green- GCGrace Beauty Capital
Bullish
Series A9 investors entered at this stage
Red Swan Ventures
Grape Arbor VC
Viking Global Investors
Vayner/RSE
Aspect Ventures
Brand Foundry Ventures
Brand Capital
Glynn Capital Management
Walgreens Boots Alliance
Series B and later1 investor entered at this stage
Armentum Partners
Other known investors1 additional known investor
FemTec Health
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Birchbox on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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