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Birchbox
eCommerce & Marketplaces · New York City, United States · Founded 2010
Best way to shop for beauty and grooming products MoreLess
Birchbox operates in the beauty and personal care market, offering a subscription-based service that delivers a customizable box of premium beauty products to its customers on a monthly basis. The company primarily serves beauty enthusiasts who are looking for a convenient way to discover and try new products. Birchbox's business model revolves around a subscription service where customers can either choose the products they want in their box or let Birchbox curate a selection tailored to their preferences. This model generates recurring revenue through monthly subscription fees.
Birchbox differentiates itself by focusing on easy-to-use products that enhance the user's look and feel. The company also emphasizes its commitment to empowering women, being a woman-run, led, and founded business that partners with women-founded, owned, and run beauty brands. This allows customers to shop according to their values while finding products that meet their needs.
In addition to its subscription service, Birchbox engages with its community through deals, news, and mentorship opportunities for women at various career stages. The company is also actively working to increase accessibility by evaluating and implementing available standards and guidelines.
Keywords: beauty subscription, premium products, customizable boxes, women empowerment, monthly delivery, beauty enthusiasts, recurring revenue, curated selection, personal care, accessibility.
Company overview
Birchbox company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2010
- Headquarters
- New York City, United States
- Employees
- 50
- Open positions
- 5
- Dealroom signal
- 65.4
- Investment activity
- 1 companies · latest Sep 2012
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Birchbox funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2021 | $0 | — | FemTec Health | — |
| SERIES DOther financing | Apr 2020 | $10M | $41M | Undisclosed | — |
| EARLY VCOther financing | Oct 2018 | $0 | — | Walgreens Boots Alliance | — |
| DEBTDebt | Jan 2017 | $0 | — | Armentum Partners | — |
| SERIES COther financing | Aug 2016 | $15M | $60M | Forerunner Ventures · Lerer Hippeau · Aspect Ventures · Grape Arbor VC | — |
| SERIES BOther financing | Apr 2014 | First Round Capital · Vayner/RSE · Aspect Ventures · Bullish | — | ||
| SERIES BOther financing | Nov 2013 | Undisclosed | — | ||
| SERIES AOther financing | Aug 2011 | Lerer Ventures · Red Swan Ventures · Harrison Metal · Lerer Hippeau | — | ||
| SEEDOther financing | Oct 2010 | Harrison Metal · Forerunner Ventures · Lerer Hippeau · Kevin Colleran | — |
Growth signals
Birchbox website traffic
Latest recorded traffic for Birchbox is 110K monthly website visits, up 31% over the last three months. Birchbox's team declined 51% over the past year.
Comparisons
Birchbox compared with similar companies
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Capital deployed
Birchbox investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Birchbox's talent
Source: Dealroom Talent Intelligence.
Investors
27 investors on Birchbox's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Birchbox has talent and traffic
team presence
In the news
Latest news about Birchbox
Recent press, funding announcements, and product moves mentioning Birchbox — open to read from the original sources.
Market sentiment
What the market is saying about Birchbox
An AI-synthesized read of the highest-engagement posts about Birchbox on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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