S
Sol de Janeiro
Beauty care products inspired by Brazilian beauty and the summer feeling
About Sol de Janeiro
Sol de Janeiro is a dynamic startup that has successfully captured the essence of Brazil in its award-winning skin and body care products. The company operates in the beauty and personal care market, offering a range of products that include creams, lotions, shower gels, and perfumes. Sol de Janeiro is known for its unique Brazilian-inspired scents and ingredients, such as the popular Brazilian Bum Bum Cream and Cheirosa 71 Perfume Mist.
The company primarily serves consumers who are looking for high-quality, luxurious skincare products with a tropical twist. These clients are typically individuals who value self-care and are willing to invest in premium beauty products. Sol de Janeiro’s target market includes both men and women, although their marketing often emphasizes products for women.
Sol de Janeiro operates an e-commerce business model, selling its products directly to consumers through its website, soldejaneiro.com. The company also offers its products through various retail partners, both online and in physical stores. This multi-channel approach helps Sol de Janeiro reach a broad audience and increase its market presence.
The company generates revenue through the sale of its skincare and body care products. Prices range from $10 for smaller items like hand sanitizer sprays to $93 for limited edition gift sets. Sol de Janeiro also offers holiday gift sets, travel sizes, and bundles, which encourage higher purchase volumes and repeat business. Additionally, the company provides free samples with purchases, which helps to attract new customers and promote product trials.
Sol de Janeiro emphasizes sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Their products are made in the USA with globally sourced ingredients, ensuring high quality and safety standards.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 550
- Open positions
- 22
- Dealroom signal
- 85.9/100
- Industry
- Wellness Beauty
- Sector
- eCommerce & Marketplaces, Lifestyle, Beauty, Skin Care, Direct-to-Consumer, Woman Founder
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2021 | $450M | $450M | L'Occitane Group | ↗ |
| EARLY VC✓Equity / VC | Jun 2019 | $15M | $58M | Prelude Growth Partners | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Sol de Janeiro is 1.4M monthly website visits, up 7.7% over the last three months. Sol de Janeiro's team grew 79.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Prelude Growth Partners
Other known investors1 additional known investor
L'Occitane Group
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sol de Janeiro on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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