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Salsify

Marketing · Boston, United States · Founded 2012

Enables brands to centrally manage all of the data they need to create commerce experiences on the digital shelf in one system

Valuation $1–2.5B
Revenue $100–500M
Headcount 500–1k
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Salsify and the history behind them.
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue
Featured in
News Cinven acquires Salsify, betting on e-commerce product data play Jul 22, 2026

Investors

10 investors on Salsify's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Matrix Partners
North Bridge Venture Partners
Series B+ 8 investors entered at this stage
Cap Table Coalition
TPG
Warburg Pincus
CrossWork
Neuberger Berman
Greenspring Associates
Underscore VC
Venrock

Global footprint

Where Salsify has talent and traffic

Workforce by country
15 countries with
team presence
🇺🇸 United States49%
🇵🇹 Portugal38.9%
🇫🇷 France3.7%
🇦🇺 Australia2.2%
🇵🇭 Philippines1.9%
Top 5 of 15 shown
Web traffic by country
1.2M monthly visits
across markets
🇺🇸 United States74.3%
🇨🇦 Canada3.6%
🇮🇳 India2.3%
🇬🇧 United Kingdom2%
🇵🇱 Poland0.9%
Top 5 markets shown

Talent graph

The shape of Salsify's talent

Dealroom maps Salsify's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

8 standout operatorsDealroom-flagged across the org
3 AI specialistsincl. 1 core researchers
586 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Salsify's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Capital deployed

Salsify's 3 investments and acquisitions.

Every disclosed deal where Salsify appeared as a backer or acquirer, 2018–2021. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across Salsify's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Salsify's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        What the market is saying about Salsify

        An AI-synthesized read of the highest-engagement posts about Salsify on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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