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Power Law company profile

Salsify

Marketing · Boston, United States · Founded 2012 Unicorn

Enables brands to centrally manage all of the data they need to create commerce experiences on the digital shelf in one system

Valuation
$1–2.5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
500–1k
Current team size
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Investors

10 investors on Salsify's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Series B+ 8 investors entered at this stage
Greenspring Associates
Warburg Pincus
CrossWork
TPG
Neuberger Berman
Underscore VC
Venrock
Cap Table Coalition

Global footprint

Where Salsify has talent and traffic

AI talent share
0.5% of workforce is AI talent
(3 of 580 staff)
Core AI10.17%
Other AI20.34%
Non-AI workforce57799.48%
Workforce by country
15 countries with
team presence
🇺🇸 United States49%
🇵🇹 Portugal38.9%
🇫🇷 France3.7%
🇦🇺 Australia2.2%
🇵🇭 Philippines1.9%
Top 5 of 15 shown
Web traffic by country
830K monthly visits
across markets
🇺🇸 United States67.9%
🇨🇦 Canada4.7%
🇮🇳 India4.7%
🇬🇧 United Kingdom1.8%
🇫🇷 France1.5%
Top 5 markets shown

Capital deployed

Salsify's 3 investments and acquisitions.

Every disclosed deal where Salsify appeared as a backer or acquirer, 2018–2021. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across Salsify's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Salsify's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        What the market is saying about Salsify

        An AI-synthesized read of the highest-engagement posts about Salsify on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Salsify on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.