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Provi

eCommerce & Marketplaces · Chicago, United States · Founded 2016

Provi is a communication platform that simplifies the operations for bars, restaurants and retailers in ordering booze MoreLess

Provi.com is a digital marketplace that simplifies the process of ordering, selling, and promoting wholesale alcohol. It operates in the beverage alcohol market, serving a diverse clientele that includes bars, restaurants, and off-premise retailers such as wine and spirit stores. The platform provides a single, unified space for users to shop, discover, order, and pay for products, eliminating the need for multiple platforms or physical transactions.

Provi's business model is centered around streamlining the supply chain process. It offers a reliable database of distributor portfolios, allowing clients to find accurate pricing and brand details with just a few clicks. Clients can submit orders directly to their sales reps and reorder anytime, saving time and increasing efficiency. The platform also offers a chat feature for clients to communicate with their assigned reps, view their up-to-date portfolios, see deals, and more.

In addition to its ordering features, Provi also provides a platform for discovering new products. It hosts a trusted database of over 750,000 drinks, complete with robust search filters, pricing, and product details. This allows clients to explore new offerings and make informed decisions about their purchases.

Provi's revenue is likely generated through a commission-based model, where it takes a percentage of each transaction made through its platform. This model aligns with the company's goal of simplifying the ordering process and promoting efficiency in the beverage alcohol market.

Keywords: Digital Marketplace, Wholesale Alcohol, Beverage Alcohol Market, Supply Chain, Distributor Portfolios, Ordering Platform, Product Discovery, Efficiency, Commission-Based Revenue, Streamlining Process.

Valuation $500M–1B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
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Company overview

Provi company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
Chicago, United States
Employees
271
Open positions
2
Dealroom signal
66.5
client focusb2bsub industryIn-store Retail & Restaurant Techbusiness modelMarketplace & ecommercesectorCommunicationsectorPlatformsectorB2b Online MarketplacesectorFood B2BindustryFood

Valuation & funding

Provi funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Aug 2023 $0 FJ Labs
GROWTH EQUITY VCOther financing Jan 2022 $0 Bienville Capital
SERIES COther financing Sep 2021 $75M $750M Bessemer Venture Partners · Nosara Capital · Nilam Ganenthiran · D1 Capital Partners
SERIES BOther financing Feb 2021 $25M $100M Bessemer Venture Partners · Nosara Capital · CPMG
SERIES AOther financing Apr 2020 $20M $80M Interplay · Bessemer Venture Partners · Nosara Capital
SEEDOther financing May 2018 Ludlow Ventures · Hyde Park Venture Partners · Sandalphon Capital · Hyde Park Angels
SEEDOther financing Dec 2016 Hyde Park Venture Partners · Hyde Park Angels
SEEDOther financing Jan 2016 Kevin Moore
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $17M 0% 271
2025 $17M 0% 282
2024 $17M 0% 275
2023 $17M 0% 308
2022 $17M 0% 298
2021 $17M +85.6%
2020 $9.3M
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Provi website traffic

Latest recorded traffic for Provi is 810K monthly website visits, up 44.6% over the last three months. Provi's team declined 3.9% over the past year.

Latest monthly visits810K 3-month web change+44.6% 1-year team growth-3.9%
Monthly website visits95 observations · Jun 2018–Jul 2026
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Comparisons

Provi compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Provi's talent

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Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Provi's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Kevin Moore
Hyde Park Angels
Hyde Park Venture Partners
Ludlow Ventures
Sandalphon Capital
Series A 4 investors entered at this stage
Bessemer Venture Partners
Nosara Capital
Interplay
CPMG
Series B+ 4 investors entered at this stage
D1 Capital Partners
Nilam Ganenthiran
Bienville Capital
FJ Labs

Global footprint

Where Provi has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States97.9%
🇿🇦 South Africa1.1%
🇪🇨 Ecuador1.1%
3 countries shown

In the news

Latest news about Provi

Recent press, funding announcements, and product moves mentioning Provi — open to read from the original sources.

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Market sentiment

What the market is saying about Provi

An AI-synthesized read of the highest-engagement posts about Provi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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