Product Reports Resources Pricing Login Book a demo

Provi

eCommerce & Marketplaces · Chicago, United States · Founded 2016

Provi.com is a digital marketplace that simplifies the process of ordering, selling, and promoting wholesale alcohol. It operates in the beverage alcohol market, serving a diverse clientele that includes bars, restaurants, and off-premise retailers such as wine and spirit stores. The platform provides a single, unified space for users to shop, discover, order, and pay for products, eliminating the need for multiple platforms or physical transactions. Provi's business model is centered around streamlining the supply chain process. It offers a reliable database of distributor portfolios, allowing clients to find accurate pricing and brand details with just a few clicks. Clients can submit orders directly to their sales reps and reorder anytime, saving time and increasing efficiency. The platform also offers a chat feature for clients to communicate with their assigned reps, view their up-to-date portfolios, see deals, and more. In addition to its ordering features, Provi also provides a platform for discovering new products. It hosts a trusted database of over 750,000 drinks, complete with robust search filters, pricing, and product details. This allows clients to explore new offerings and make informed decisions about their purchases. Provi's revenue is likely generated through a commission-based model, where it takes a percentage of each transaction made through its platform. This model aligns with the company's goal of simplifying the ordering process and promoting efficiency in the beverage alcohol market. Keywords: Digital Marketplace, Wholesale Alcohol, Beverage Alcohol Market, Supply Chain, Distributor Portfolios, Ordering Platform, Product Discovery, Efficiency, Commission-Based Revenue, Streamlining Process.

Valuation $500M–1B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Provi and the history behind them.

Investors

13 investors on Provi's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Kevin Moore
Hyde Park Angels
Hyde Park Venture Partners
Ludlow Ventures
Sandalphon Capital
Series A 4 investors entered at this stage
Bessemer Venture Partners
Nosara Capital
Interplay
CPMG
Series B+ 4 investors entered at this stage
D1 Capital Partners
Nilam Ganenthiran
Bienville Capital
FJ Labs

Global footprint

Where Provi has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States97.9%
🇿🇦 South Africa1.1%
🇪🇨 Ecuador1.1%
3 countries shown

Talent graph

The shape of Provi's talent

Dealroom maps Provi's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

22 team members profilednamed & role-tagged by Dealroom
271 employeestotal headcount
3 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Provi's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Provi

An AI-synthesized read of the highest-engagement posts about Provi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Provi on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.