S
Sortlist
AI-powered marketplace connecting businesses with marketing agencies
About Sortlist
Sortlist is a revolutionary European marketplace that transforms how businesses discover, evaluate, and hire marketing, creative, and digital agencies. Founded in 2014 by four digital entrepreneurs, the platform combines artificial intelligence, human expertise, and verified customer reviews to create perfect matches between companies seeking specialized talent and thousands of agencies and freelancers capable of delivering exceptional results. Operating across Belgium, France, Spain, Germany, the Netherlands, and the MENA region, Sortlist has facilitated over €600 million in professional service transactions while serving 120,000+ companies annually. The platform's core strength lies in its intelligent matching algorithm that moves beyond keyword searches and company size to understand project requirements, budget constraints, cultural fit, and specialized expertise. When a company posts a project—whether web design, advertising campaigns, or software development—Sortlist's AI engine analyzes thousands of qualified providers and surfaces optimal candidates in minutes, compressing procurement cycles from months to days. Simultaneously, the platform empowers boutique agencies and emerging studios by providing visibility alongside established firms, fundamentally disrupting vendor selection models where size and brand dominance traditionally determined opportunity access. Sortlist differentiates itself through commitment to transparency and verification. Every provider includes verified client reviews, portfolio case studies, detailed service specifications, and pricing information. This credibility layer—built through 31,282+ verified reviews and 170,000+ uploaded works—enables confident hiring decisions with significantly reduced risk. The platform supports service providers through premium subscriptions offering enhanced visibility, lead prioritization, and analytics, creating a sustainable dual-revenue model benefiting both marketplace participants. With strategic expansion across Europe and the MENA region (including a dedicated Tunisia office), Sortlist has established itself as the European standard for professional service discovery, consistently achieving 40%+ annual revenue growth and expanding its provider network to 80,000+ verified professionals. Keywords: agency marketplace, professional services, AI matching, digital agencies, creative services, B2B marketplace, verified reviews, service provider curation, European marketplace, intelligent hiring platform.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Wavre, Belgium
- Employees
- 90
- Open positions
- 4
- Dealroom signal
- 62.0/100
- Sub-industry
- Adtech, Marketing Analytics
- Sector
- eCommerce & Marketplaces, Information Technology, Communications Infrastructure, Matchmaking, Adtech, SaaS, Social
- Technology
- Artificial Intelligence, Machine Learning, Deep Learning, Natural Language Processing
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 2 companies, latest Dec 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Sep 2021 | $12M | $48M | Diego du Monceau · Wallonie Entreprendre · Rodolphe de Hemptinne · TCD Capital | — |
| EARLY VC✓Equity / VC | Feb 2019 | $2.2M | $8.8M | Francois Van Uffelen · Sambrinvest · Mike Vandenhooft | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Sortlist is 340K monthly website visits, up 13.3% over the last three months. Sortlist's team declined 15.9% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
OverloopEtterbeek, BelgiumHelps to start more conversations and close more deals
$1.1Mvaluation
The BriefersMadrid, SpainPlatform to launch competitions for advertising, communication and marketing agencies
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Lean Fund
Series A3 investors entered at this stage
Francois Van Uffelen
Sambrinvest
Mike Vandenhooft
Series B and later4 investors entered at this stage
- DMDiego du Monceau
Wallonie Entreprendre
Rodolphe de Hemptinne
TCD Capital
Other known investors2 additional known investors
NEST'up
WE Venture
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sortlist on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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