F
FoodByUs
Food By Us is providing services of buy and sell quality food from makers in local area
About FoodByUs
In 2015, Ben Lipschitz and Gary Munitz founded FoodByUs in Sydney, Australia, with a vision to transform the way food businesses connect with suppliers. The company began as an online marketplace, aiming to streamline the procurement process for cafes, restaurants, and caterers by connecting them directly with wholesale food suppliers.
FoodByUs quickly gained traction in the food service industry, offering a platform that simplified ordering and provided transparency in pricing. This innovation addressed a significant pain point for small to medium-sized food businesses, which often struggled with complex supply chains and inconsistent pricing.
In January 2023, FoodByUs achieved a major milestone by securing a $12 million Series B funding round led by Base Capital, with participation from FJ Labs and other investors. This funding was pivotal in expanding their operations and enhancing their technology platform, allowing them to better serve their growing customer base.
Today, FoodByUs stands as a key player in the Australian food supply chain, continuously evolving to meet the needs of its clients. The company's journey reflects a commitment to innovation and customer-centric solutions, positioning it as a leader in the B2B food marketplace sector.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Sydney, Australia
- Employees
- 46
- Open positions
- None listed
- Dealroom signal
- 62.8/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery
- Sector
- eCommerce & Marketplaces, SaaS, Platform, B2b Online Marketplace, Food B2B
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES CEquity / VC | Apr 2024 | $0 | — | FJ Labs | ↗ |
| SERIES B✓Equity / VC | Jan 2023 | $12M | $48M | FJ Labs · Trawalla Group · Macquarie · Base Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for FoodByUs is 28K monthly website visits, up 133.3% over the last three months. FoodByUs's team grew 7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A4 investors entered at this stage
Macquarie Asset Management
Base Capital
Macquarie
Trawalla Group
Other known investors2 additional known investors
Giora Friede
Kadima Group
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about FoodByUs on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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