F
FoodByUs
eCommerce & Marketplaces · Sydney, Australia · Founded 2016
Food By Us is providing services of buy and sell quality food from makers in local area MoreLess
In 2015, Ben Lipschitz and Gary Munitz founded FoodByUs in Sydney, Australia, with a vision to transform the way food businesses connect with suppliers. The company began as an online marketplace, aiming to streamline the procurement process for cafes, restaurants, and caterers by connecting them directly with wholesale food suppliers.
FoodByUs quickly gained traction in the food service industry, offering a platform that simplified ordering and provided transparency in pricing. This innovation addressed a significant pain point for small to medium-sized food businesses, which often struggled with complex supply chains and inconsistent pricing.
In January 2023, FoodByUs achieved a major milestone by securing a $12 million Series B funding round led by Base Capital, with participation from FJ Labs and other investors. This funding was pivotal in expanding their operations and enhancing their technology platform, allowing them to better serve their growing customer base.
Today, FoodByUs stands as a key player in the Australian food supply chain, continuously evolving to meet the needs of its clients. The company's journey reflects a commitment to innovation and customer-centric solutions, positioning it as a leader in the B2B food marketplace sector.
Company overview
FoodByUs company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Sydney, Australia
- Employees
- 46
- Open positions
- None listed
- Dealroom signal
- 62.8
Valuation & funding
FoodByUs funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES CEquity / VC | Apr 2024 | $0 | — | FJ Labs | ↗ |
| SERIES B✓Equity / VC | Jan 2023 | $12M | $48M | FJ Labs · Trawalla Group · Macquarie · Base Capital | ↗ |
| OtherOther financing | Dec 2022 | $0 | — | FJ Labs | — |
| SERIES A✓Equity / VC | Nov 2021 | $10M | $40M | Base Capital · Macquarie · FJ Labs · Macquarie Asset Management | ↗ |
| SEEDEquity / VC | Apr 2020 | $0 | — | FJ Labs | — |
| SEED✓Equity / VC | Aug 2016 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $10M | 0% | 46 |
| 2025 | $10M | 0% | 43 |
| 2024 | $10M | 0% | 64 |
| 2023 | $10M | +139.5% | 61 |
| 2022 | $4.3M | 0% | 64 |
| 2021 | $4.3M | +53.6% | — |
| 2020 | $2.8M | — | — |
Growth signals
FoodByUs website traffic
Latest recorded traffic for FoodByUs is 28K monthly website visits, up 133.3% over the last three months. FoodByUs's team grew 7% over the past year.
Comparisons
FoodByUs compared with similar companies
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Talent graph
FoodByUs's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where FoodByUs has talent and traffic
team presence
In the news
Latest news about FoodByUs
Recent press, funding announcements, and product moves mentioning FoodByUs — open to read from the original sources.
Market sentiment
What the market is saying about FoodByUs
An AI-synthesized read of the highest-engagement posts about FoodByUs on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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