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Projector

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The design platform for designers, marketers, and creatives with something to say

San Francisco, United StatesFounded 2015Other B2B Software
Valuation $50–100M Last recorded · 2020
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Projector and the history behind them.

About Projector

Projector was a technology startup that developed a browser-based, real-time collaborative design platform. Founded in 2017 by Trevor O'Brien and Jeremy Gordon, both former employees at Twitter, the company aimed to empower non-designers with powerful creative tools. O'Brien, who had a background as a product manager at YouTube, and Gordon were later joined by co-founders Timothy Young and Aaron Gotwalt. The company's mission was to help individuals and teams communicate more effectively through compelling visual storytelling.

The platform provided a suite of tools for creating a wide range of visual content, including presentations, social media graphics, GIFs, and videos. It functioned similarly to a PowerPoint program but with the collaborative and accessible nature of a web-based application. Key features included a library of stock photos, videos, and GIFs from services like Unsplash and Shutterstock, as well as various text, shape, and drawing tools. A significant aspect of the service was its real-time collaboration feature, allowing multiple users to edit and design together by sharing a link. The platform was free to use and also allowed users to broadcast their presentations live, complete with audio and video.

Projector successfully raised a total of $27 million over four funding rounds, with its Series B round in December 2020 bringing in $10 million, led by Foundry. In November 2021, the company was acquired by Medium. As part of the acquisition, the thirteen-person team, including the founders, joined Medium, and Trevor O'Brien was appointed as Medium's first Chief Product Officer. Following the acquisition, the Projector platform ceased operations in March 2022 as the team shifted its focus to integrating its expertise into the Medium ecosystem.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
San Francisco, United States
Employees
13
Open positions
None listed
Dealroom signal
71.2/100
Industry
Enterprise Software
Sector
Other B2B Software, SaaS, App, Platform
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Dec 2020 $10M $40M Upfront Ventures · Upside Partnership · MANTIS · Foundry —
SERIES AEquity / VC May 2018 $9M $36M Mayfield —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Projector website traffic

Latest recorded traffic for Projector is 200 monthly website visits, up 0% over the last three months. Projector's team grew 0% over the past year.

Latest monthly visits200 3-month web change0% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A6 investors entered at this stage

Other known investors1 additional known investor

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇪🇬 Egypt50%
🇮🇳 India50%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Projector on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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