PrimaryBid

The company's core offering is a digital platform that enables publicly traded companies to include retail investors in their capital raises, including IPOs, follow-on offerings, and bond issues. This allows individual investors to purchase shares or bonds at the same price and time as institutional investors, a process that has historically been exclusive. PrimaryBid works with corporate issuers, their financial advisors, and wealth management platforms to facilitate these transactions. Its technology automates the process of aggregating demand from retail investors, providing a seamless connection to companies seeking capital. The platform can be accessed via a mobile app and website, where users can view live deals, submit applications, and track their investments, which are then settled into their existing brokerage accounts.

PrimaryBid generates revenue by charging the companies that use its platform to access retail investor capital. The service is typically free for individual investors, with no commission charged. The business model enhances capital formation for corporate clients by adding a new source of demand and improving aftermarket liquidity. For companies, benefits include better corporate governance by engaging with their shareholder base and the ability to build brand equity by including customers and employees in fundraising activities.

Since its inception, PrimaryBid has facilitated over 300 transactions for companies listed on exchanges like the London Stock Exchange, Euronext Paris, and the New York Stock Exchange. Notable milestones include a Series B funding round of $50 million in October 2020 and a substantial Series C round of $190 million in January 2022, led by SoftBank Vision Fund. The company has been instrumental in the retail offerings for high-profile IPOs such as Deliveroo and PensionBee. Having established a strong presence in the UK and expanded into Europe, PrimaryBid is now focused on further international growth, including in the United States.