Sprout

The company operates as a social-first investment platform, targeting a clientele that includes both beginner and experienced investors looking for accessible opportunities in the U.S. market. Sproutfi's core service allows users to invest in thousands of U.S. stocks and ETFs with as little as $1, charging no commissions or requiring account minimums. This is facilitated through a partnership with DriveWealth, which provides the underlying brokerage services and real-time fractional share trading technology. Accounts opened through Sproutfi are held at DriveWealth.

A key aspect of Sproutfi's business model is the integration of social and educational features. The platform is designed as a community where users can share investment ideas, learn from one another, and access financial education content. This approach aims to make investing a collaborative and less intimidating experience, particularly for first-time investors in a region where a significant portion of the population lacks access to financial services. In October 2022, Sproutfi significantly expanded its footprint by acquiring the Brazilian client portfolio of Passfolio, a move that added approximately 200,000 accounts and enhanced its market presence. The company was acquired by Vest Investments in July 2023.