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COMPANY PROFILE

Plytix

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Product information management software for multichannel retail

Copenhagen, DenmarkFounded 2014Other B2B Software
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Plytix and the history behind them.

About Plytix

Plytix is a company that specializes in providing a Product Information Management (PIM) system designed to help businesses manage and distribute their product data across multiple channels. The company primarily serves small and medium-sized businesses but also caters to larger brands. Plytix operates in the e-commerce and retail market, offering a subscription-based business model that generates revenue through monthly signups. The platform is known for its affordability and ease of use, making powerful PIM technology accessible to businesses that might otherwise be unable to afford it. Plytix emphasizes customer relationships and support, aiming to provide a service that clients love and rely on, even if it means lower gross margins. The company values honesty, customer satisfaction, and a strong internal culture, ensuring that its team is dedicated to delivering the best solutions for its clients.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Copenhagen, Denmark
Employees
100
Open positions
1
Dealroom signal
65.2/100
Industry
Enterprise Software
Sector
Other B2B Software, Analytics, Retail, Data Analytics, Performance Management, Hard Tech, Horizon Europe, DT and LS
Technology
Deep Tech
Business model
SaaS
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Sep 2022 $8.7M $35M Undisclosed ↗
GRANT✓Other financing May 2018 $1.6M — European Innovation Council —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearEBITDAMarginProfitMarginR&D
2026 — —
2025 — —
2024 — —
2023 — —
2022 — —
2021 — —
2020 — —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Plytix website traffic

Latest recorded traffic for Plytix is 260K monthly website visits, up 13% over the last three months. Plytix's team declined 4.8% over the past year.

Latest monthly visits260K 3-month web change+13% 1-year team growth-4.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Other known investors6 additional known investors

  • Market Maturation Fund
  • Promentum Capital
  • PSV
  • Rainmaking
  • Summer Capital
  • Trestle Partners
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇪🇸 Spain92.3%
🇺🇸 United States2.2%
🇬🇧 United Kingdom1.1%
🇲🇦 Morocco1.1%
🇦🇺 Australia1.1%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Plytix on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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