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Plain

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Plain is an API-first customer service platform for modern companies

London, United KingdomFounded 2020Marketing
Valuation $0–100M Latest valuation · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Plain and the history behind them.

About Plain

Plain operates a customer support platform specifically engineered for business-to-business (B2B) companies. Founded in 2020 by Simon Rohrbach and Matt Vagni, the London-based company aims to streamline customer interactions by unifying them into a single, powerful inbox. The founders' experience at Deliveroo, where they helped scale the company significantly, informed their approach to building systems for high-growth businesses. Rohrbach led a 40-person design team, while Vagni was instrumental in building design systems and internal tools.

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The company's core offering is a Software-as-a-Service (SaaS) platform that consolidates high-touch communication channels like Slack, Microsoft Teams, and Discord with traditional methods such as email and chat. This API-first platform is designed to move beyond simple ticketing systems, fostering collaboration between support, engineering, and customer success teams to resolve issues more efficiently. Plain's platform uses AI-powered workflows to automate tasks, draft responses, and extract product insights from customer conversations. Key features include issue tracking, a themeable chat UI, and a fully configurable data model that allows businesses to structure customer data according to their specific needs. This allows for better management of early access requests, bug reporting, and product feedback collection.

Plain's business model is subscription-based, with pricing tied to the number of active customers a client interacts with, rather than the number of agent seats. This model includes a free tier for up to 50 monthly active customers, with paid plans scaling up from there. The platform is used by companies such as Sanity, Laravel, Stytch, and Raycast. The company has secured significant investment, raising a $6 million seed round in 2022 and a $15 million Series A round in February 2025, led by Battery Ventures with participation from Index Ventures and Connect Ventures. This funding is aimed at enhancing platform capabilities, growing the team, and establishing a U.S. office in San Francisco.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
London, United Kingdom
Employees
54
Open positions
29
Dealroom signal
89.7/100
Industry
Marketing, Enterprise Software
Sector
Marketing, uk is8 creative industries
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Plain.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Feb 2025 $16M $64M Connect Ventures (Europe) · Battery Ventures · Index Ventures
SEEDEquity / VC Nov 2022 $6M $24M Mike Hudack · Connect Ventures (Europe) · Soleio Cuervo · Allison Pickens
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
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Growth signals

Plain website traffic

Latest recorded traffic for Plain is 89K monthly website visits, up 23.6% over the last three months. Plain's team grew 25.6% over the past year.

Latest monthly visits89K 3-month web change+23.6% 1-year team growth+25.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed9 investors entered at this stage

Series A1 investor entered at this stage

Other known investors1 additional known investor

  • Dan Webb
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇬🇧 United Kingdom39.1%
🇺🇸 United States32.6%
🇩🇪 Germany8.7%
🇵🇹 Portugal4.3%
🇪🇸 Spain4.3%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Plain on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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