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Plain
Plain is an API-first customer service platform for modern companies
About Plain
Plain operates a customer support platform specifically engineered for business-to-business (B2B) companies. Founded in 2020 by Simon Rohrbach and Matt Vagni, the London-based company aims to streamline customer interactions by unifying them into a single, powerful inbox. The founders' experience at Deliveroo, where they helped scale the company significantly, informed their approach to building systems for high-growth businesses. Rohrbach led a 40-person design team, while Vagni was instrumental in building design systems and internal tools.
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The company's core offering is a Software-as-a-Service (SaaS) platform that consolidates high-touch communication channels like Slack, Microsoft Teams, and Discord with traditional methods such as email and chat. This API-first platform is designed to move beyond simple ticketing systems, fostering collaboration between support, engineering, and customer success teams to resolve issues more efficiently. Plain's platform uses AI-powered workflows to automate tasks, draft responses, and extract product insights from customer conversations. Key features include issue tracking, a themeable chat UI, and a fully configurable data model that allows businesses to structure customer data according to their specific needs. This allows for better management of early access requests, bug reporting, and product feedback collection.
Plain's business model is subscription-based, with pricing tied to the number of active customers a client interacts with, rather than the number of agent seats. This model includes a free tier for up to 50 monthly active customers, with paid plans scaling up from there. The platform is used by companies such as Sanity, Laravel, Stytch, and Raycast. The company has secured significant investment, raising a $6 million seed round in 2022 and a $15 million Series A round in February 2025, led by Battery Ventures with participation from Index Ventures and Connect Ventures. This funding is aimed at enhancing platform capabilities, growing the team, and establishing a U.S. office in San Francisco.
Latest news
Press, funding announcements and product moves mentioning Plain.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Feb 2025 | $16M | $64M | Connect Ventures (Europe) · Battery Ventures · Index Ventures | ↗ |
| SEED✓Equity / VC | Nov 2022 | $6M | $24M | Mike Hudack · Connect Ventures (Europe) · Soleio Cuervo · Allison Pickens | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Plain is 89K monthly website visits, up 23.6% over the last three months. Plain's team grew 25.6% over the past year.
Open positions
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
Connect Ventures (Europe)
Index Ventures
Mike Hudack
Soleio Cuervo
Allison Pickens
Zack Kanter
Nicolas Dessaigne
Matt Robinson
MKT1
Series A1 investor entered at this stage
Other known investors1 additional known investor
Dan Webb
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Plain on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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