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Perfect Diary

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E-commerce-based cosmetic brand

Guangzhou, ChinaFounded 2015eCommerce & Marketplaces
Valuation $617M Market cap · 2020
Revenue $615M Latest reported FY

About Perfect Diary

Founded in 2017, Perfect Diary is a pioneering cosmetics company that develops a wide range of high-quality, creative makeup products. The company serves a diverse clientele, primarily targeting young adults and teens who are enthusiastic about beauty and fashion. Operating in the global beauty and cosmetics market, Perfect Diary has established itself as a trendsetter with over 40 million customers worldwide.

Perfect Diary's business model revolves around direct-to-consumer sales through its online platform and physical stores. The company generates revenue by selling a comprehensive lineup of makeup products, including eyeshadow palettes, lip glosses, lip stains, setting powders, and more. The brand is known for its unique product lines, such as the wild animals inspired Explorer Eyeshadow Palettes and the card inspired ReadMe Lips Collection, which cater to the latest beauty trends and consumer preferences.

Listed on the New York Stock Exchange (NYSE) in 2020, Perfect Diary continues to embrace uniqueness and diversity with its core philosophy of 'Unlimited Beauty.' The company aims to make beauty accessible to everyone, enabling individuals to express and pursue their own beauty effortlessly.

Source: Dealroom company data

At a glance

Status
Listed
Founded
2015
Headquarters
Guangzhou, China
Listing
IPO 2020
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A3 investors entered at this stage

Series B and later8 investors entered at this stage

Talent

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Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇨🇳 China100%
1 country shown
Web traffic by country
24K monthly visits
across markets
🇯🇵 Japan39.6%
🇺🇸 United States20.4%
🇮🇳 India11.3%
🇬🇧 United Kingdom6.3%
🇫🇷 France4.6%
Top 5 markets shown

Patents

Estimated portfolio value
$2M

61 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Perfect Diary on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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