Perfect Diary

eCommerce & Marketplaces · Guangzhou, China · Founded 2015 · IPO 2020

E-commerce-based cosmetic brand MoreLess

Founded in 2017, Perfect Diary is a pioneering cosmetics company that develops a wide range of high-quality, creative makeup products. The company serves a diverse clientele, primarily targeting young adults and teens who are enthusiastic about beauty and fashion. Operating in the global beauty and cosmetics market, Perfect Diary has established itself as a trendsetter with over 40 million customers worldwide.

Perfect Diary's business model revolves around direct-to-consumer sales through its online platform and physical stores. The company generates revenue by selling a comprehensive lineup of makeup products, including eyeshadow palettes, lip glosses, lip stains, setting powders, and more. The brand is known for its unique product lines, such as the wild animals inspired Explorer Eyeshadow Palettes and the card inspired ReadMe Lips Collection, which cater to the latest beauty trends and consumer preferences.

Listed on the New York Stock Exchange (NYSE) in 2020, Perfect Diary continues to embrace uniqueness and diversity with its core philosophy of 'Unlimited Beauty.' The company aims to make beauty accessible to everyone, enabling individuals to express and pursue their own beauty effortlessly.

Keywords: cosmetics, makeup, eyeshadow palettes, lip glosses, setting powders, beauty trends, young adults, direct-to-consumer, NYSE, diversity.

Valuation $617M

Revenue $615M

Total funding $100–500M

Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Talent graph

Perfect Diary's talent

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Team profiled 4 named & role-tagged

Founders /100 quality score

Key operators 4 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Perfect Diary's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage

Hony Capital

ZhenFund

Series A 3 investors entered at this stage

Gaorong Capital

Hillhouse Capital

CMC Capital

Series B+ 8 investors entered at this stage

HSG

Tiger Global

HOPU Fund

Boyu Capital

The Carlyle Group

Loyal Valley Capital

Warburg Pincus

Sinopharm CICC

Global footprint

Where Perfect Diary has talent and traffic

Workforce by country

1 countries with
team presence

🇨🇳 China100%

1 country shown

Web traffic by country

24K monthly visits
across markets

🇯🇵 Japan39.6%

🇺🇸 United States20.4%

🇮🇳 India11.3%

🇬🇧 United Kingdom6.3%

🇫🇷 France4.6%

Top 5 markets shown

Patent intelligence

$2M patent portfolio · 61 active families

Estimated portfolio value

$2M

0.37% of market cap · 2.5× smaller than top peer NJOY ($6M)

61 active patent families

Where Perfect Diary innovates Anti-inflammatoryBiotechnologyCosmeticsFood scienceLipstick

Where Perfect Diary concentrates vs peers

Each axis is a top-10 topic across Perfect Diary and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Perfect Diary

An AI-synthesized read of the highest-engagement posts about Perfect Diary on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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