COMPANY PROFILE

Pattern Brands

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Pattern Brands is a multi-brand holding company for Shopify-based DTC brands

New York City, United StatesFounded 2018eCommerce & Marketplaces

Valuation $100–250M Last recorded · 2022

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About Pattern Brands

Pattern Brands operates in the home and lifestyle market, focusing on creating products that elevate everyday routines. The company serves a diverse range of customers looking for high-quality, design-forward items that blend functionality with aesthetics. Pattern Brands owns and manages multiple sub-brands, each specializing in different aspects of daily life, from kitchen tools to bath towels and organization systems. The business model revolves around direct-to-consumer sales through its e-commerce platform, generating revenue by offering premium, customizable homewares and lifestyle products. The company aims to enhance the consumer experience by providing items that are not only practical but also visually appealing, thereby fostering a deeper connection with their customers.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2018
Headquarters: New York City, United States
Employees: 57
Open positions: 5
Dealroom signal: 64.0/100
Industry: Home Living
Sector: eCommerce & Marketplaces, Direct-to-Consumer, E-Commerce Marketplace Aggregators, horizontal marketplaces
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 4 companies, latest Sep 2022
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES BOther financing	Jul 2022	$25M	$100M	Primary Venture Partners · Verlinvest · Balyasny Asset Management · Toba Capital	↗
DEBTDebt	Jun 2021	$30M	—	Victory Park Capital · RRE Ventures · Primary Venture Partners · Kleiner Perkins	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Pattern Brands website traffic

Latest recorded traffic for Pattern Brands is 10K monthly website visits, down 9.1% over the last three months. Pattern Brands's team declined 1.7% over the past year.

Latest monthly visits10K 3-month web change-9.1% 1-year team growth-1.7%

Monthly website visitsDec 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Sales Manager – Premium Home Brands2 E Broadway, New York, NY 10038, USA · Sales · Jun 28, 2026 Performance Creative Strategist2 E Broadway, New York, NY 10038, USA · Marketing & Communication · Jun 16, 2026 Ecommerce Operations Manager (Remote - LATAM / Asia / Europe)2 E Broadway, New York, NY 10038, USA · Other · Jun 11, 2026 Performance Creative Project Manager2 E Broadway, New York, NY 10038, USA · Project Management · Jun 11, 2026 Paid Social Manager2 E Broadway, New York, NY 10038, USA · Marketing & Communication · Feb 24, 2026

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