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Proper

Fintech · San Francisco, United States · Founded 2017

Property Management Bookkeeping | Proper.ai MoreLess

Proper.ai offers specialized accounting and bookkeeping services tailored for the real estate industry, with a focus on property management companies and developers. The company's service is designed to enhance profitability and streamline financial operations for its clients. By leveraging a team of accounting professionals, Proper.ai handles the complexities of property accounting, allowing property managers to focus on their core business.

The firm has demonstrated significant growth, backed by $20 million in investments from venture capital firms in Silicon Valley. With a team of over 300 employees spread across six countries, the company has a global presence. The business model is centered around providing expert, outsourced accounting services, which suggests a B2B approach where they act as a back-office partner for real estate businesses.

Keywords: property management accounting, real estate bookkeeping, financial services, property technology, B2B services, accounting outsourcing, real estate finance, property management software, investment properties, commercial real estate

Company overview

Proper company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
San Francisco, United States
Employees
363
Open positions
None listed
Dealroom signal
76.2
technologyArtificial Intelligenceclient focusb2cindustryFintech

Valuation & funding

Proper funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Aug 2024 $0 FJ Labs
SERIES BEquity / VC Mar 2023 $0 FJ Labs
SERIES AEquity / VC Jul 2021 $9M $36M QED · Expa · Bling Capital · MetaProp
SEEDEquity / VC Aug 2020 $4.8M $19M Dylan Field · Bling Capital · Expa · MetaProp
SEEDEquity / VC Dec 2018 $3.3M $13M Expa
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 363
2025 342
2024 325
2023 251
2022 212
2021 108
2020 45
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Proper website traffic

Latest recorded traffic for Proper is 7.6K monthly website visits, up 0% over the last three months. Proper's team grew 6.1% over the past year.

Latest monthly visits7.6K 3-month web change0% 1-year team growth+6.1%
Monthly website visits71 observations · Aug 2020–Jul 2026
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Comparisons

Proper compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Proper's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Proper's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Series A 2 investors entered at this stage
Other known 4 additional known investors

Global footprint

Where Proper has talent and traffic

Workforce by country
7 countries with
team presence
🇨🇴 Colombia63.9%
🇲🇽 Mexico27.1%
🇺🇸 United States6.4%
🇦🇷 Argentina1.4%
🇬🇹 Guatemala0.4%
Top 5 of 7 shown

In the news

Latest news about Proper

Recent press, funding announcements, and product moves mentioning Proper — open to read from the original sources.

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Market sentiment

What the market is saying about Proper

An AI-synthesized read of the highest-engagement posts about Proper on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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