O
Overproof
Business intelligence company that helps customers in the beverage alcohol industry create, execute and analyze winning brand strategies
About Overproof
Overproof operates as a market intelligence platform specifically designed for beverage alcohol brands. The company provides a suite of tools and services aimed at optimizing sales, managing operations, and driving revenue growth. Overproof serves global alcohol brands, offering them access to valuable proprietary data and insights that are not available elsewhere. The platform helps clients identify market trends, understand their market position, and spot emerging brands with high growth potential early in the acquisition cycle. Overproof's custom AI software development services are tailored to meet the unique needs of each brand, enhancing customer experience and increasing sales. The company also offers tools for managing sales teams, planning and managing store sampling events in real time, and tracking inventory, attendance, product impressions, demographics, feedback, and conversions. By overlaying depletion data, clients can set goals, track field efforts, and understand the impact of sales activities. Overproof's business model revolves around providing these data-driven solutions and custom software services to its clients, generating revenue through subscriptions and service fees.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Miami, United States
- Employees
- 18
- Open positions
- None listed
- Dealroom signal
- 59.1/100
- Industry
- Food, Enterprise Software
- Sector
- AI, Information Technology, Market Intelligence, Branding, Core AI, Platform, Beer, Wine and Spirits, AI Applications
- Technology
- Artificial Intelligence
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Overproof.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLE✓Equity / VC | Nov 2022 | $4.5M | $100M | L Catterton · Raptor Capital | — |
| SEED✓Equity / VC | Dec 2021 | $2.8M | $80M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Overproof is 13K monthly website visits, up 35.4% over the last three months. Overproof's team declined 41.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
L Catterton
Raptor Capital
Other known investors2 additional known investors
EMERGING
Patrick Stal
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Overproof on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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