Ouyeel

The firm's core business revolves around its digital platform, which facilitates online trading of steel products and industrial supplies, connecting steel mills with a vast network of smaller and medium-sized users. Ouyeel's business model is multifaceted, generating revenue primarily through transaction fees on its e-commerce platform. It has expanded its services to create a comprehensive ecosystem, offering integrated solutions that include logistics, warehousing, processing, supply chain finance, and international trade. This integrated approach provides clients with end-to-end services, from procurement and payment to order tracking and delivery, thereby enhancing efficiency throughout the supply chain. The platform also provides value-added services such as industry news, data analytics, and technological support.

Ouyeel's service portfolio is designed to address the entire steel value chain. The platform offers a digital marketplace for steel transactions, cloud-based warehouse and logistics solutions, and financial products tailored for the industry. Its logistics arm, Ouyeel Logistics, manages a network of warehouses and transportation services. Furthermore, the company has developed a cross-border e-commerce segment, Ouyeel International, to facilitate global trade, with an overseas headquarters in Singapore and platforms in Thailand, Vietnam, and Laos. A significant milestone was the implementation of a mixed-ownership reform, which started with its first round of equity financing in May 2017, bringing in private and foreign capital. The company's IPO application, submitted in 2021, was later terminated.