Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Optimizely | formerly Episerver

Explore full profile

Digital experience platform enabling brands to personalise, optimise, and scale customer journeys

New York City, United StatesFounded 1994Marketing
Valuation $1–2.5B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Optimizely | formerly Episerver and the history behind them.

At a glance

Founded
1994
Headquarters
New York City, United States
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown
Web traffic by country
690K monthly visits
across markets
🇺🇸 United States14.9%
🇩🇪 Germany11.1%
🇬🇧 United Kingdom9.4%
🇳🇴 Norway7.2%
🇨🇦 Canada3.5%
Top 5 markets shown

Patents

Estimated portfolio value
$4M

28 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Investments and acquisitions

Disclosed deals where Optimizely | formerly Episerver was the backer or acquirer, 2012–2020. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

7 deals across Optimizely | formerly Episerver's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Where Optimizely | formerly Episerver deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        Optimizely | formerly Episerver's portfolio, mapped.

        Stage
        Period
        7 of 7 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Optimizely | formerly Episerver on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Optimizely | formerly Episerver on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.