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Power Law company profile

Optimizely | formerly Episerver

Marketing · New York City, United States · Founded 1994 Unicorn

Digital experience platform enabling brands to personalise, optimise, and scale customer journeys

Valuation
$1–2.5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
100–500
Current team size
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Global footprint

Where Optimizely | formerly Episerver has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
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Web traffic by country
680K monthly visits
across markets
🇺🇸 United States13.9%
🇳🇴 Norway6.4%
🇬🇧 United Kingdom6.3%
🇩🇪 Germany4%
🇮🇱 Israel3.4%
Top 5 markets shown

Patent intelligence

$4M patent portfolio · 24 active families

Estimated portfolio value
$4M
0.35% of valuation · 5.5× smaller than top peer Hubspot ($22M)
24 active patent families
Where Optimizely | formerly Episerver innovates ClientData scienceMultimediaWeb pageComputer engineering

Where Optimizely | formerly Episerver concentrates vs peers

Each axis is a top-10 topic across Optimizely | formerly Episerver and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Optimizely | formerly Episerver's 7 investments and acquisitions.

Every disclosed deal where Optimizely | formerly Episerver appeared as a backer or acquirer, 2012–2020. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

7 deals across Optimizely | formerly Episerver's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where Optimizely | formerly Episerver deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        Optimizely | formerly Episerver's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        7 of 7 deals

        Market sentiment

        What the market is saying about Optimizely | formerly Episerver

        An AI-synthesized read of the highest-engagement posts about Optimizely | formerly Episerver on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Optimizely | formerly Episerver on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.