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Optimizely | formerly Episerver

Marketing · New York City, United States · Founded 1994

Digital experience platform enabling brands to personalise, optimise, and scale customer journeys

Investors

2 investors on Optimizely | formerly Episerver's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage

Global footprint

Where Optimizely | formerly Episerver has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown
Web traffic by country
690K monthly visits
across markets
🇺🇸 United States14.9%
🇩🇪 Germany11.1%
🇬🇧 United Kingdom9.4%
🇳🇴 Norway7.2%
🇨🇦 Canada3.5%
Top 5 markets shown

Talent graph

The shape of Optimizely | formerly Episerver's talent

Dealroom maps Optimizely | formerly Episerver's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Optimizely | formerly Episerver's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$4M patent portfolio · 28 active families

Estimated portfolio value
$4M
0.38% of valuation · 3.8× larger than top peer Hybris ($1M)
28 active patent families
Where Optimizely | formerly Episerver innovates AlgorithmClientComputer engineeringData miningData science

Where Optimizely | formerly Episerver concentrates vs peers

Each axis is a top-10 topic across Optimizely | formerly Episerver and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Optimizely | formerly Episerver's 7 investments and acquisitions.

Every disclosed deal where Optimizely | formerly Episerver appeared as a backer or acquirer, 2012–2020. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

7 deals across Optimizely | formerly Episerver's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where Optimizely | formerly Episerver deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        Optimizely | formerly Episerver's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        7 of 7 deals

        Market sentiment

        What the market is saying about Optimizely | formerly Episerver

        An AI-synthesized read of the highest-engagement posts about Optimizely | formerly Episerver on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Optimizely | formerly Episerver on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.