Ongo

About Ongo

Ongo provides a platform for health and wellness creators to establish and monetize their own virtual practices through custom, no-code applications. The company was founded in San Francisco by Rick Henrikson and emerged from stealth in October 2021 with $3.5 million in seed financing from a notable group of investors, including the founders of Twitch and Dropbox. Henrikson's inspiration for the company came from his personal battle with cancer, which created a desire for a tool to collect data and find community support during such a journey.

The business operates within the growing creator economy, specifically targeting professionals in disciplines like fitness, yoga, meditation, and nutrition. Ongo's core product is a white-label platform that allows these creators to build and launch their own branded iOS and Android apps without needing to code. Through these apps, creators can host content and manage digital subscriptions, setting their own pricing and payment frequencies. The business model is revenue-sharing, where Ongo charges a transaction fee on the subscriptions sold by the creators, who retain the majority of the revenue.

The platform provides a comprehensive suite of backend tools to support creators' businesses. These features include analytics dashboards, customer relationship management (CRM) functionalities, payment processing, content management systems, and data management. This allows creators to focus on producing content while Ongo handles the underlying technology infrastructure. Early adopters, such as The Run Experience, have successfully used the platform to generate six-figure revenue from their subscriber base.