COMPANY PROFILE

Refinery29

Leading digital media & entertainment company dedicated to inspiring young women to live an informed & well-rounded life

New York City, United StatesFounded 2005Consumer Services

Valuation $250–500M Last recorded · 2019

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Refinery29

Refinery29 is a digital media and entertainment company that focuses on delivering diverse and engaging content tailored to millennial women. Operating in the online media market, Refinery29 produces articles, videos, and social media content covering a wide range of topics including fashion, beauty, entertainment, and lifestyle. The company serves a global audience, primarily targeting young women who seek inspiration and information on current trends and issues. Refinery29's business model revolves around advertising revenue, sponsored content, and partnerships with brands that align with its audience's interests. By leveraging its strong online presence and social media influence, Refinery29 attracts advertisers looking to reach a highly engaged and specific demographic. The company also generates income through branded content and collaborations with fashion and beauty brands, offering them a platform to showcase their products in an authentic and relatable manner.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2005
Headquarters: New York City, United States
Employees: 350
Open positions: None listed
Dealroom signal: 66.2/100
Sub-industry: Publishing
Sector: Consumer Services, Navigation, Adtech, Shopping, Social, Advertising, Luxury, Social Media, Entertainment, Publishing, Lifestyle, Beauty, Mapping
Client focus: b2c
Investment activity: 1 company, latest May 2013
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

9 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	May 2024	$0	—	Essence Communications	↗
ACQUISITIONOther financing	Apr 2024	$0	—	Sundial Media Group	↗

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Growth signals

Refinery29 website traffic

Latest recorded traffic for Refinery29 is 4.1M monthly website visits, down 2.4% over the last three months. Refinery29's team declined 6.2% over the past year.

Latest monthly visits4.1M 3-month web change-2.4% 1-year team growth-6.2%

Monthly website visitsApr 2016–Jul 2026

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