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Refinery29
Consumer Services · New York City, United States · Founded 2005
Leading digital media & entertainment company dedicated to inspiring young women to live an informed & well-rounded life MoreLess
Refinery29 is a digital media and entertainment company that focuses on delivering diverse and engaging content tailored to millennial women. Operating in the online media market, Refinery29 produces articles, videos, and social media content covering a wide range of topics including fashion, beauty, entertainment, and lifestyle. The company serves a global audience, primarily targeting young women who seek inspiration and information on current trends and issues. Refinery29's business model revolves around advertising revenue, sponsored content, and partnerships with brands that align with its audience's interests. By leveraging its strong online presence and social media influence, Refinery29 attracts advertisers looking to reach a highly engaged and specific demographic. The company also generates income through branded content and collaborations with fashion and beauty brands, offering them a platform to showcase their products in an authentic and relatable manner.
Keywords: digital media, millennial women, fashion, beauty, entertainment, lifestyle, online content, advertising revenue, sponsored content, brand partnerships.
Company overview
Refinery29 company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2005
- Headquarters
- New York City, United States
- Employees
- 350
- Open positions
- None listed
- Dealroom signal
- 66.2
- Investment activity
- 1 companies · latest May 2013
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Refinery29 funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | May 2024 | $0 | — | Essence Communications | ↗ |
| ACQUISITIONOther financing | Apr 2024 | $0 | — | Sundial Media Group | ↗ |
| ACQUISITIONOther financing | Oct 2019 | $400M | $400M | VICE Media | ↗ |
| LATE VCOther financing | Aug 2016 | $45M | $180M | First Round Capital · Mark Kingdon · Turner Broadcasting System · Stripes | — |
| SERIES DOther financing | Apr 2015 | $50M | $200M | WPP Ventures · Scripps Networks Interactive | — |
| SERIES COther financing | Oct 2013 | Stripes | — | ||
| SERIES BOther financing | Jan 2013 | First Round Capital · Lead Edge Capital · Floodgate · Eastern Capital | — | ||
| SERIES AOther financing | Jul 2011 | First Round Capital · Lead Edge Capital · Floodgate | — | ||
| SEEDOther financing | Feb 2010 | Eigenvalue · Jim Yang · Ramesh Haridas | — |
Growth signals
Refinery29 website traffic
Latest recorded traffic for Refinery29 is 4.1M monthly website visits, down 2.4% over the last three months. Refinery29's team declined 6.2% over the past year.
Comparisons
Refinery29 compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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Beirut, Lebanon | Operational | |||
 Big Bounce DigitalBig Bounce Digital – Twitter only marketing agency |
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 deus4Deus4 | Web, Mobile, Digital Marketing |
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Capital deployed
Refinery29 investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Refinery29's talent
Source: Dealroom Talent Intelligence.
Investors
17 investors on Refinery29's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Refinery29 has talent and traffic
team presence
In the news
Latest news about Refinery29
Recent press, funding announcements, and product moves mentioning Refinery29 — open to read from the original sources.
Market sentiment
What the market is saying about Refinery29
An AI-synthesized read of the highest-engagement posts about Refinery29 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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