Refinery29

Consumer Services · New York City, United States · Founded 2005

Refinery29 is a digital media and entertainment company that focuses on delivering diverse and engaging content tailored to millennial women. Operating in the online media market, Refinery29 produces articles, videos, and social media content covering a wide range of topics including fashion, beauty, entertainment, and lifestyle. The company serves a global audience, primarily targeting young women who seek inspiration and information on current trends and issues. Refinery29's business model revolves around advertising revenue, sponsored content, and partnerships with brands that align with its audience's interests. By leveraging its strong online presence and social media influence, Refinery29 attracts advertisers looking to reach a highly engaged and specific demographic. The company also generates income through branded content and collaborations with fashion and beauty brands, offering them a platform to showcase their products in an authentic and relatable manner. Keywords: digital media, millennial women, fashion, beauty, entertainment, lifestyle, online content, advertising revenue, sponsored content, brand partnerships.

Valuation $100–500M

Headcount 100–500

Total funding $100–500M

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Investors

14 investors on Refinery29's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 3 investors entered at this stage

Eigenvalue

Jim Yang

Ramesh Haridas

Series A 6 investors entered at this stage

Eastern Capital

Quixotic Ventures

Series B+ 5 investors entered at this stage

Stripes

WPP Ventures

Scripps Networks Interactive

Turner Broadcasting System

Mark Kingdon

Global footprint

Where Refinery29 has talent and traffic

Workforce by country

11 countries with
team presence

🇺🇸 United States77.5%

🇬🇧 United Kingdom5.9%

🇮🇳 India4.9%

🇮🇷 Iran2.9%

🇳🇱 Netherlands2%

Top 5 of 11 shown

Talent graph

The shape of Refinery29's talent

Dealroom maps Refinery29's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

98 team members profilednamed & role-tagged by Dealroom

350 employeestotal headcount

2 executives & foundersidentified by name

DimensionScore

AI Talent

Engineering

Product

Go-to-market

Leadership

Research

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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Refinery29

An AI-synthesized read of the highest-engagement posts about Refinery29 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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