FanHero

About FanHero

Based in Orlando, Florida, FanHero operates as an all-in-one video technology cloud company, providing a white-label platform for content creators and businesses to manage, distribute, and monetize video content. The company was founded in 2015 by Brazilian brothers Humberto and Leonardo Farias, along with Christopher Cooper and Peer Snoep. Humberto Farias, who serves as CEO, is a technology professional with a background in software development and business intelligence. Initially, the firm focused on creating customized mobile applications for celebrities and sports teams, such as Brazil's Vasco da Gama and Corinthians soccer clubs, to foster direct fan engagement.

Recognizing a broader market need, FanHero pivoted in 2019 to offer a comprehensive over-the-top (OTT) and video-on-demand (VOD) solution, enabling clients to launch their own "Netflix-like" services. This strategic shift allowed the company to cater to a diverse client base that includes corporate communications, news organizations, educators, and sports leagues. The platform is designed as a scalable enterprise solution that can be fully customized and white-labeled, giving businesses complete control over their branding and user experience. Revenue is generated through tiered subscription plans, which offer varying levels of storage and features, as well as transaction fees from sales made on the platform.

The FanHero platform provides an end-to-end suite of tools for both on-demand and live video content. Key features include high-definition live streaming with multi-channel distribution to social media platforms, video hosting, and content organization into categories and playlists. Monetization is a core component, with support for subscriptions (SVOD), pay-per-view (TVOD), and advertising (AVOD). The platform also facilitates the sale of digital products like courses and e-books directly to the community. To enhance user management and strategy, it incorporates analytics for tracking viewer behavior, engagement metrics, and revenue performance, as well as an AI-powered assistant named "Sidekick" for analyzing content performance. In late 2024, the company launched CREATOR Enterprise, a generative AI system that helps brands automate the creation of personalized content, including videos, documents, and training materials.