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OneLoad

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Online service that enables users to easily buy prepaid vouchers for all mobile companies and pay utility bills

Lahore, PakistanFounded 2014Fintech
Valuation $25–50M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About OneLoad

OneLoad, a fintech platform developed by EP Systems, is a prominent player in Pakistan's journey towards financial inclusion. The company was founded in 2013 by Muhammad Yar Hiraj and Aezaz Hussain, with Mr. Hiraj currently serving as the CEO. Mr. Hiraj's background includes over a decade with Morgan Stanley's technology investment and advisory groups in New York, San Francisco, and Tokyo, coupled with degrees from Harvard and Brown University in Computer Science, Finance, and Public Administration. This experience in large-scale financial software systems has been pivotal in shaping OneLoad's strategy.

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The firm operates as a subsidiary of Systems Limited, a major IT company in Pakistan. OneLoad has attracted significant investment from notable backers, including the International Finance Corporation (IFC) of the World Bank Group, the Bill & Melinda Gates Foundation, Sarmayacar, and Shorooq Partners. A key milestone was the August 2022 Series A funding round, which raised $11 million to expand its product offerings.

OneLoad's core business revolves around empowering Pakistan's vast network of micro-retailers. The platform provides an all-in-one app that enables these small shopkeepers, who serve millions of unbanked customers, to offer a range of digital and financial services. Initially focused on allowing retailers to sell mobile airtime from any telecom operator through a single, interoperable balance, the service eliminates the need for retailers to manage separate inventories of prepaid cards. This increases their income and drives customer traffic.

The business model generates revenue through commissions on the services offered. The platform has since expanded significantly. Retailers can now process utility bill payments, facilitate money transfers, sell international vouchers for services like Netflix, and provide deposit and withdrawal services for various digital wallets. A strategic objective is to leverage its Electronic Money Institution (EMI) license, for which it has received in-principle approval from the State Bank of Pakistan, to transform retailer accounts into fully-fledged bank accounts, complete with debit cards and QR code payment acceptance. The company is also venturing into providing working capital loans and liquidity solutions to its network of retailers, addressing their financial needs directly.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Lahore, Pakistan
Employees
41
Open positions
None listed
Dealroom signal
35.6/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech, Cashback, Loyalty Program
Business model
SaaS
Client focus
b2b, b2c

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Aug 2022 $11M $44M Shorooq · Bill & Melinda Gates Foundation · Sarmayacar · Systems Limited ↗
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

OneLoad website traffic

Latest recorded traffic for OneLoad is 53K monthly website visits, down 15.9% over the last three months. OneLoad's team declined 8.9% over the past year.

Latest monthly visits53K 3-month web change-15.9% 1-year team growth-8.9%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Shorooq
  • Sarmayacar
  • Bill & Melinda Gates Foundation
  • Systems Limited
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇵🇰 Pakistan100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about OneLoad on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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