Beez

The business model centers on two main offerings for consumers: a cashback program and a "Buy Now, Pay Later" (BNPL) service. Through its mobile app and web platform, Beez allows users to shop at a network of partner retailers. For every purchase made through the platform, users receive a percentage of the value back into their Beez account. This cashback mechanism is funded by affiliate marketing commissions; Beez earns a fee from retailers for driving sales and shares a portion of that revenue with the customer. This approach provides merchants with an additional sales channel and a performance-based loyalty program, reportedly increasing conversion rates and average order values.

The second key feature is Beez Pay, a BNPL solution that allows customers to split their payments into installments over a period, such as 45 days, without interest or hidden fees. This service positions Beez as a direct competitor to bank-issued credit cards by removing the financing cost from the consumer and absorbing it through wholesale discounts from the retailers. To determine eligibility for this deferred payment option, Beez utilizes proprietary machine learning algorithms that assess around 100 data points in real-time. The company has also evolved to offer a white-label shopping app solution for financial institutions, enabling them to provide instant credit and seamless payment experiences to their own customers.