L
Leal
Fintech · Bogotá, Colombia · Founded 2016
Digital platform in LATAM offering rewards & cashback from offline, e-commerce and service companies MoreLess
Leal.co is a technology company that operates a loyalty and rewards platform designed to enhance customer engagement and retention for businesses. The platform serves a diverse range of clients, including retail stores, restaurants, and service providers, primarily in the Latin American market. Leal.co's business model revolves around providing businesses with data-driven insights and personalized offers to better understand and engage their customers. The company generates revenue through subscription fees from businesses that use its platform, as well as through transaction-based fees when customers redeem rewards. By leveraging advanced analytics and machine learning, Leal.co helps businesses create targeted marketing campaigns, improve customer satisfaction, and ultimately drive sales growth.
Keywords: loyalty, rewards, customer engagement, retention, data-driven insights, personalized offers, Latin America, analytics, machine learning, targeted marketing.
Company overview
Leal company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Bogotá, Colombia
- Employees
- 310
- Open positions
- 6
- Dealroom signal
- 76.5
Valuation & funding
Leal funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jan 2024 | $5M | $50M | Leap Global Partners · Salkantay Ventures · Rakuten Capital · Morro Ventures | ↗ |
| SERIES A✓Equity / VC | Mar 2022 | $10M | $40M | IDC ventures · Rakuten Capital | ↗ |
| SERIES BEquity / VC | Nov 2020 | $5.5M | $22M | Undisclosed | — |
| CONVERTIBLE✓Equity / VC | Jul 2020 | $2M | — | FCP Innovacion SP | — |
| EARLY VC✓Equity / VC | Jun 2019 | $3M | $12M | Undisclosed | — |
| SERIES A✓Equity / VC | Dec 2018 | FCP Innovacion SP | — | ||
| SEED✓Equity / VC | Dec 2017 | Undisclosed | — | ||
| CONVERTIBLE✓Equity / VC | Dec 2016 | Undisclosed | — | ||
| ANGEL✓Equity / VC | Jun 2016 | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 313 |
| 2025 | 297 |
| 2024 | 294 |
| 2023 | 284 |
| 2022 | 265 |
Growth signals
Leal website traffic
Latest recorded traffic for Leal is 120K monthly website visits, up 9.1% over the last three months. Leal's team grew 4.4% over the past year.
Hiring
Open positions at Leal
Current openings linked to this company in Dealroom.
Comparisons
Leal compared with similar companies
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Talent graph
Leal's talent
Source: Dealroom Talent Intelligence.
Investors
11 investors on Leal's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Leal has talent and traffic
team presence
In the news
Latest news about Leal
Recent press, funding announcements, and product moves mentioning Leal — open to read from the original sources.
Market sentiment
What the market is saying about Leal
An AI-synthesized read of the highest-engagement posts about Leal on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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