L
Leal
Digital platform in LATAM offering rewards & cashback from offline, e-commerce and service companies
About Leal
Leal.co is a technology company that operates a loyalty and rewards platform designed to enhance customer engagement and retention for businesses. The platform serves a diverse range of clients, including retail stores, restaurants, and service providers, primarily in the Latin American market. Leal.co's business model revolves around providing businesses with data-driven insights and personalized offers to better understand and engage their customers. The company generates revenue through subscription fees from businesses that use its platform, as well as through transaction-based fees when customers redeem rewards. By leveraging advanced analytics and machine learning, Leal.co helps businesses create targeted marketing campaigns, improve customer satisfaction, and ultimately drive sales growth.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Bogotá, Colombia
- Employees
- 310
- Open positions
- 6
- Dealroom signal
- 76.5/100
- Industry
- Fintech
- Sub-industry
- Payments, Adtech, Ecommerce Solutions, Marketing Analytics, CRM & Sales
- Sector
- Fintech
- Technology
- Artificial Intelligence, Big Data, Machine Learning, Mobile app
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jan 2024 | $5M | $50M | Leap Global Partners · Salkantay Ventures · Rakuten Capital · Morro Ventures | ↗ |
| SERIES A✓Equity / VC | Mar 2022 | $10M | $40M | IDC ventures · Rakuten Capital | ↗ |
Growth signals
Latest recorded traffic for Leal is 120K monthly website visits, up 9.1% over the last three months. Leal's team grew 4.4% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
FCP Innovacion SP
IDC ventures
Rakuten Capital
Leap Global Partners
Salkantay Ventures
Morro Ventures
Other known investors5 additional known investors
Arrebol Capital
Centre Street Partners
Empresas Publicas de Medellin
Fuel Venture Capital
Helen Liang
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Leal on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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