OnDevice

About OnDevice

On Device Research is a global brand measurement company that provides independent Brand Lift analysis for advertisers, planners, and publishers. It started in 2009 as a mobile survey company and has since evolved to focus on technology-driven research solutions. The firm's mission is to measure and enhance advertising effectiveness, partnering with global brands such as PepsiCo and Yahoo.

The company's core service is a cross-media measurement system designed to make brand advertising accountable. It measures a wide array of media channels, both online and offline, from a single source to provide a clear understanding of campaign performance. The methodology involves collecting exposure signals across media, creating control and exposed audiences, and then delivering brand lift surveys to its proprietary consumer panel. This process allows for the measurement of key performance indicators throughout the purchase funnel, from awareness to purchase intent. The findings are delivered in a Brand Lift Report and Scorecard, which includes expert analysis and actionable recommendations for future campaigns.

On Device Research is a privately held, venture capital-backed company. It has research hubs in London, Singapore, and Sydney. The company serves leading advertisers, agencies, and publishers by providing tools to measure digital, out-of-home (OOH), social media, and connected TV advertising effectiveness.