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COMPANY PROFILE

Olsam

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Europe's next-gen consumer goods company

London, United KingdomFounded 2020eCommerce & Marketplaces
Valuation $500M–1B Last recorded · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Olsam and the history behind them.

About Olsam

Olsam Group is an e-commerce platform that specializes in helping brands achieve rapid growth on Amazon and other digital marketplaces worldwide. The company caters to a wide range of clients, from small businesses to large corporations, looking to sell or partner with them. Olsam's business model revolves around managing a growing portfolio of leading brands, providing them with insights and advice based on their extensive experience in the e-commerce industry.

The company's competitive advantage lies in its deep understanding of the e-commerce landscape, particularly the European Union marketplace, and its team's previous experience with Amazon. Olsam prides itself on its ethical business practices, avoiding "black hat" tactics and focusing on sustainable growth. The company has a minimum annual revenue requirement of $100,000 for the brands it works with, indicating a focus on established businesses.

Olsam generates revenue by helping brands scale their businesses on digital marketplaces. They have a process called the "6x6 process," which appears to be a structured approach to scaling a brand's presence and sales on these platforms. The company has raised over $170 million from top-tier venture capital funds, including Elevat3 Capital, which has Peter Thiel as a strategic partner.

In summary, Olsam Group is a trusted partner for brands looking to expand their presence and sales on Amazon and other digital marketplaces. They have a proven track record, a strong ethical stance, and a team with deep industry experience.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
London, United Kingdom
Employees
56
Open positions
9
Dealroom signal
76.7/100
Industry
Marketing
Sub-industry
CRM & Sales
Sector
eCommerce & Marketplaces, E-Commerce Marketplace Aggregators
Business model
Marketplace & ecommerce
Client focus
b2b, b2c
Investment activity
5 companies, latest Jun 2026
Capital deployed
—
Preferred round
ACQUISITION

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Sep 2021 $33M — NorthWall Capital ↗
SERIES AOther financing Sep 2021 $132M $528M Elevat3 Capital · Apeiron Investment Group ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Olsam website traffic

Latest recorded traffic for Olsam is 1.2K monthly website visits, down 58.6% over the last three months. Olsam's team grew 3.7% over the past year.

Latest monthly visits1.2K 3-month web change-58.6% 1-year team growth+3.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Elevat3 Capital
  • Apeiron Investment Group

Series B and later1 investor entered at this stage

  • NorthWall Capital
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇬🇧 United Kingdom54.4%
🇳🇱 Netherlands21.7%
🇵🇰 Pakistan6.5%
🇮🇳 India4.3%
🇺🇸 United States2.2%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Olsam on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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