Curate

About Curate

Curate Technologies provides a digital platform for the hospitality industry, focusing on mobile ordering, customer loyalty, and analytics. Founded in 2021 and led by CEO and Co-Founder Grant Russell, the Los Angeles-based company aims to help restaurant brands increase direct, commission-free orders and enhance customer relationships. The company's core technology leverages Apple App Clips, which allows customers to access a full, white-labeled app experience for ordering and rewards without needing to download an application from the app store. This is initiated through a link, QR code, or NFC tap, addressing what the company identifies as a low adoption rate for standalone restaurant apps. Curate's platform integrates on- and off-premise ordering, payments, loyalty programs, and guest analytics into a single system. By consolidating these functions, it seeks to reduce operational costs and help businesses move away from reliance on third-party delivery marketplaces, which can charge commissions of up to 30%. The platform includes an AI-powered marketing engine that utilizes customer purchase behavior to automate and optimize campaigns across SMS, email, and push notifications. This allows restaurants to own their first-party customer data, segment audiences, and send targeted offers to drive repeat business. The system is designed for multi-location brands, offering centralized controls and unified performance analytics. In early 2026, Curate announced it had raised $10 million in a funding round led by Kirk Brown, co-founder of ZoomInfo, with participation from K5 Global and individual investors such as NFL wide receiver Amon-Ra St. Brown and Pieology founder Carl Cheng. The company intends to use the capital to expand its operations, accelerate product development, and enhance its AI-focused marketing engine.