OGQ

About OGQ

OGQ Corp. operates as a social creator platform, functioning as a global marketplace for digital content. Founded in 2011 by CEO Shin Cheol-ho, the South Korean company facilitates a connection between content creators and a global user base. The platform enables creators to upload and monetize a wide array of digital assets, including stickers, images, videos, music, sound effects, and fonts.

The company's primary service is the OGQ Market, which allows users to purchase and use these digital assets across various integrated services. A key aspect of OGQ's strategy involves partnerships with major tech firms. Notably, a 2017 strategic investment of $6.62 million from Naver, South Korea's leading online portal, led to the creation of the Naver OGQ Market. This integration allows Naver's vast user base to access and use content from OGQ creators in blogs, comments, and other services. Similar partnerships exist with platforms like AfreecaTV, expanding the distribution channels for creators. In a significant move to bolster its content library and financial standing, OGQ announced plans in 2021 to acquire the South Korean unit of Getty Images.

OGQ's business model is centered on a revenue-sharing agreement within the burgeoning creator economy. When a piece of content is sold, the creator typically receives 70% of the revenue, while OGQ and its distribution partners share the remaining 30%. This model empowers a large community of creators by providing them with a platform for stable revenue generation and global reach. The company initially gained significant traction with its 'OGQ Backgrounds HD' app, a wallpaper download service that achieved over 250 million downloads globally, demonstrating the company's ability to reach a massive audience.