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Juice

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Flexible, scalable, non-dilutive capital solutions for eCommerce brands to enhance marketing and profitability

London, United KingdomFounded 2021Fintech
Valuation $100–500M Latest valuation · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Juice and the history behind them.

About Juice

Juice provides flexible and scalable non-dilutive capital solutions tailored for eCommerce businesses aiming to enhance their marketing efforts and profitability. Operating in the financial services sector, Juice serves eCommerce brands by offering a revolving credit facility that ensures long-term access to liquidity at a fixed interest rate. This model allows businesses to draw down funds as needed, providing financial flexibility without diluting ownership. Juice also offers an integrated eCommerce and marketing dashboard, Juice Insights, which unifies data views, provides instant insights, and maximizes owned marketing channels. This tool helps businesses achieve lower customer acquisition costs and higher return on ad spend. By positioning itself as a trusted long-term partner, Juice not only funds marketing initiatives but also supports growth through a network of founders and experts who understand the challenges of scaling digital businesses. Keywords: eCommerce, capital, non-dilutive, marketing, profitability, liquidity, credit, insights, growth, founders.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
London, United Kingdom
Employees
43
Open positions
1
Dealroom signal
89.0/100
Industry
Fintech
Sector
Fintech, Woman Founder, uk is8 financial services
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Juice.

See all news

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LENDING CAPITALOther financing May 2025 $0 Paragon Bank
EARLY VCEquity / VC May 2025 $39M $155M Falco Capital · Aern Capital
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Juice website traffic

Latest recorded traffic for Juice is 7K monthly website visits, up 169.2% over the last three months. Juice's team grew 72% over the past year.

Latest monthly visits7K 3-month web change+169.2% 1-year team growth+72%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Falco Capital
  • Aern Capital

Other known investors1 additional known investor

  • Paragon Bank
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇬🇧 United Kingdom82.3%
🇵🇰 Pakistan5.9%
🇮🇳 India5.9%
🇴🇲 Oman5.9%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Juice on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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