J
Juice
Flexible, scalable, non-dilutive capital solutions for eCommerce brands to enhance marketing and profitability
About Juice
Juice provides flexible and scalable non-dilutive capital solutions tailored for eCommerce businesses aiming to enhance their marketing efforts and profitability. Operating in the financial services sector, Juice serves eCommerce brands by offering a revolving credit facility that ensures long-term access to liquidity at a fixed interest rate. This model allows businesses to draw down funds as needed, providing financial flexibility without diluting ownership. Juice also offers an integrated eCommerce and marketing dashboard, Juice Insights, which unifies data views, provides instant insights, and maximizes owned marketing channels. This tool helps businesses achieve lower customer acquisition costs and higher return on ad spend. By positioning itself as a trusted long-term partner, Juice not only funds marketing initiatives but also supports growth through a network of founders and experts who understand the challenges of scaling digital businesses. Keywords: eCommerce, capital, non-dilutive, marketing, profitability, liquidity, credit, insights, growth, founders.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning Juice.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LENDING CAPITAL✓Other financing | May 2025 | $0 | — | Paragon Bank | ↗ |
| EARLY VC✓Equity / VC | May 2025 | $39M | $155M | Falco Capital · Aern Capital | ↗ |
Growth signals
Latest recorded traffic for Juice is 7K monthly website visits, up 169.2% over the last three months. Juice's team grew 72% over the past year.
Open positions
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Falco Capital- ACAern Capital
Other known investors1 additional known investor
Paragon Bank
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Juice on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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