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Piano

Other B2B Software · Amsterdam, Netherlands · Founded 2010

Piano Software provides a business platform for digital media MoreLess

Piano.io is a cutting-edge startup that provides a comprehensive platform for digital media businesses to enhance their customer engagement and drive revenue growth. The company operates in the digital experience market, offering tools that help businesses understand and influence customer behavior across various digital touchpoints. Piano.io primarily serves digital media companies, including publishers, broadcasters, and content creators, who seek to optimize their user journeys and maximize conversions.

Piano.io's business model revolves around its Digital Experience Cloud, a suite of products designed to help businesses orchestrate and automate user interactions. This platform includes features such as AI-driven recommendations, automated experiences, and personalized user journeys. By leveraging these tools, businesses can move users towards conversion, whether that means subscribing to a service, making a purchase, or engaging with content.

The company generates revenue through a subscription-based model, where clients pay for access to its platform and services. This model ensures a steady stream of income while providing clients with continuous updates and support. Additionally, Piano.io offers white-labeled solutions, meaning businesses can integrate Piano's tools seamlessly into their own branding and messaging without any visible third-party interference.

Piano.io's platform is designed to be user-friendly and efficient, allowing business teams to do more with less effort. The company also provides extensive documentation and a knowledge hub to help clients get the most out of their products. With open APIs and out-of-the-box integrations, Piano.io makes it easy for businesses to connect its platform with their existing systems and tools.

In summary, Piano.io empowers digital media businesses to create customized digital experiences, build commercial relationships with users, and achieve their subscription, conversion, analytics, entitlement, and personalization goals.

Keywords: Digital Experience Cloud, Customer Behavior, AI-driven Recommendations, User Journeys, Digital Media, Subscriptions, White-labeled Solutions, Automated Experiences, Personalization, Revenue Growth.

Valuation $100–500M
Revenue $1–10M
Headcount 500–1k
Total funding $100–500M
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Company overview

Piano company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2010
Headquarters
Amsterdam, Netherlands
Employees
788
Open positions
18
Dealroom signal
78.2
Investment activity
4 companies · latest Feb 2022
Capital deployed
Preferred round
ACQUISITION
sectorInformation Technologyclient focusb2bsub industryContent productionbusiness modelSaaSsectorAdtechsectorAnalyticssectorContentsectorSaaSsectorSocialsectorAdvertisingsectorSocial MediasectorPublishingsectorSearch EnginesectorReporting

Valuation & funding

Piano funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Feb 2025 $45M $440M Updata Partners
DEBTDebt Feb 2025 $75M Runway Growth Capital
DEBTDebt Feb 2022 $18M Undisclosed
SERIES COther financing May 2021 $88M $352M LinkedIn · Updata Partners · Rittenhouse Ventures
DEBTDebt Sep 2019 $35M Western Alliance Bank
SERIES BOther financing Jan 2019 Updata Partners
SERIES AOther financing Sep 2018 Undisclosed
SERIES AOther financing Jun 2017 3TS Capital Partners · Rittenhouse Ventures
MERGEROther financing Aug 2015 Tinypass
GROWTH EQUITY VCOther financing Sep 2014 3TS Capital Partners · Neulogy Ventures
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $7M 0% 774
2025 $7M 0% 774
2024 $7M 0% 715
2023 $7M 0% 511
2022 $7M 0% 511
2021 $7M 0% 511
2020 $7M 412
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Piano website traffic

Latest recorded traffic for Piano is 1.1M monthly website visits, up 13.4% over the last three months. Piano's team grew 1.8% over the past year.

Latest monthly visits1.1M 3-month web change+13.4% 1-year team growth+1.8%
Monthly website visits137 observations · Oct 2014–Jul 2026
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Comparisons

Piano compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Piano's talent

Book a demo to see the people
Team profiled 75 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 13 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Piano's cap table

Sourced from Dealroom's funding and investor records.

Series A 5 investors entered at this stage
MONOGRAM Ventures
ETARGET
3TS Capital Partners
Rittenhouse Ventures
Updata Partners
Series B+ 5 investors entered at this stage
aws Gründungsfonds
Neulogy Ventures
Western Alliance Bank
LinkedIn
Runway Growth Capital
Other known 1 additional known investor
Tinypass

Global footprint

Where Piano has talent and traffic

Workforce by country
35 countries with
team presence
🇫🇷 France27.6%
🇺🇸 United States13.8%
🇩🇪 Germany10.3%
🇦🇷 Argentina6.5%
🇳🇱 Netherlands5.7%
Top 5 of 35 shown

In the news

Latest news about Piano

Recent press, funding announcements, and product moves mentioning Piano — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Piano

An AI-synthesized read of the highest-engagement posts about Piano on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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