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Piano

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Piano Software provides a business platform for digital media

Amsterdam, NetherlandsFounded 2010Other B2B Software
Valuation $250–500M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Piano and the history behind them.

About Piano

Piano.io is a cutting-edge startup that provides a comprehensive platform for digital media businesses to enhance their customer engagement and drive revenue growth. The company operates in the digital experience market, offering tools that help businesses understand and influence customer behavior across various digital touchpoints. Piano.io primarily serves digital media companies, including publishers, broadcasters, and content creators, who seek to optimize their user journeys and maximize conversions.

Piano.io's business model revolves around its Digital Experience Cloud, a suite of products designed to help businesses orchestrate and automate user interactions. This platform includes features such as AI-driven recommendations, automated experiences, and personalized user journeys. By leveraging these tools, businesses can move users towards conversion, whether that means subscribing to a service, making a purchase, or engaging with content.

The company generates revenue through a subscription-based model, where clients pay for access to its platform and services. This model ensures a steady stream of income while providing clients with continuous updates and support. Additionally, Piano.io offers white-labeled solutions, meaning businesses can integrate Piano's tools seamlessly into their own branding and messaging without any visible third-party interference.

Piano.io's platform is designed to be user-friendly and efficient, allowing business teams to do more with less effort. The company also provides extensive documentation and a knowledge hub to help clients get the most out of their products. With open APIs and out-of-the-box integrations, Piano.io makes it easy for businesses to connect its platform with their existing systems and tools.

In summary, Piano.io empowers digital media businesses to create customized digital experiences, build commercial relationships with users, and achieve their subscription, conversion, analytics, entitlement, and personalization goals.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2010
Headquarters
Amsterdam, Netherlands
Employees
788
Open positions
18
Dealroom signal
78.2/100
Sub-industry
Content production
Sector
Other B2B Software, Information Technology, Adtech, Analytics, Content, SaaS, Social, Advertising, Social Media, Publishing, Search Engine, Reporting
Business model
SaaS
Client focus
b2b
Investment activity
4 companies, latest Feb 2022
Capital deployed
—
Preferred round
ACQUISITION

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Feb 2025 $45M $440M Updata Partners ↗
DEBTDebt Feb 2025 $75M — Runway Growth Capital ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Piano website traffic

Latest recorded traffic for Piano is 1.1M monthly website visits, up 13.4% over the last three months. Piano's team grew 1.8% over the past year.

Latest monthly visits1.1M 3-month web change+13.4% 1-year team growth+1.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

  • MONOGRAM Ventures
  • ETARGET
  • 3TS Capital Partners
  • Rittenhouse Ventures
  • Updata Partners

Series B and later5 investors entered at this stage

  • aws Gründungsfonds
  • Neulogy Ventures
  • Western Alliance Bank
  • LinkedIn
  • Runway Growth Capital

Other known investors1 additional known investor

  • Tinypass
Team profiled 75 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 13 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
35 countries with
team presence
🇫🇷 France27.6%
🇺🇸 United States13.8%
🇩🇪 Germany10.3%
🇦🇷 Argentina6.5%
🇳🇱 Netherlands5.7%
Top 5 of 35 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Piano on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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