P
Piano
Other B2B Software · Amsterdam, Netherlands · Founded 2010
Piano Software provides a business platform for digital media MoreLess
Piano.io is a cutting-edge startup that provides a comprehensive platform for digital media businesses to enhance their customer engagement and drive revenue growth. The company operates in the digital experience market, offering tools that help businesses understand and influence customer behavior across various digital touchpoints. Piano.io primarily serves digital media companies, including publishers, broadcasters, and content creators, who seek to optimize their user journeys and maximize conversions.
Piano.io's business model revolves around its Digital Experience Cloud, a suite of products designed to help businesses orchestrate and automate user interactions. This platform includes features such as AI-driven recommendations, automated experiences, and personalized user journeys. By leveraging these tools, businesses can move users towards conversion, whether that means subscribing to a service, making a purchase, or engaging with content.
The company generates revenue through a subscription-based model, where clients pay for access to its platform and services. This model ensures a steady stream of income while providing clients with continuous updates and support. Additionally, Piano.io offers white-labeled solutions, meaning businesses can integrate Piano's tools seamlessly into their own branding and messaging without any visible third-party interference.
Piano.io's platform is designed to be user-friendly and efficient, allowing business teams to do more with less effort. The company also provides extensive documentation and a knowledge hub to help clients get the most out of their products. With open APIs and out-of-the-box integrations, Piano.io makes it easy for businesses to connect its platform with their existing systems and tools.
In summary, Piano.io empowers digital media businesses to create customized digital experiences, build commercial relationships with users, and achieve their subscription, conversion, analytics, entitlement, and personalization goals.
Keywords: Digital Experience Cloud, Customer Behavior, AI-driven Recommendations, User Journeys, Digital Media, Subscriptions, White-labeled Solutions, Automated Experiences, Personalization, Revenue Growth.
Company overview
Piano company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Amsterdam, Netherlands
- Employees
- 788
- Open positions
- 18
- Dealroom signal
- 78.2
- Investment activity
- 4 companies · latest Feb 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Piano funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES DOther financing | Feb 2025 | $45M | $440M | Updata Partners | ↗ |
| DEBTDebt | Feb 2025 | $75M | — | Runway Growth Capital | ↗ |
| DEBTDebt | Feb 2022 | $18M | — | Undisclosed | — |
| SERIES COther financing | May 2021 | $88M | $352M | LinkedIn · Updata Partners · Rittenhouse Ventures | — |
| DEBTDebt | Sep 2019 | $35M | — | Western Alliance Bank | — |
| SERIES BOther financing | Jan 2019 | Updata Partners | — | ||
| SERIES AOther financing | Sep 2018 | Undisclosed | — | ||
| SERIES AOther financing | Jun 2017 | 3TS Capital Partners · Rittenhouse Ventures | — | ||
| MERGEROther financing | Aug 2015 | Tinypass | ↗ | ||
| GROWTH EQUITY VCOther financing | Sep 2014 | 3TS Capital Partners · Neulogy Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $7M | 0% | 774 |
| 2025 | $7M | 0% | 774 |
| 2024 | $7M | 0% | 715 |
| 2023 | $7M | 0% | 511 |
| 2022 | $7M | 0% | 511 |
| 2021 | $7M | 0% | 511 |
| 2020 | $7M | — | 412 |
Growth signals
Piano website traffic
Latest recorded traffic for Piano is 1.1M monthly website visits, up 13.4% over the last three months. Piano's team grew 1.8% over the past year.
Hiring
Open positions at Piano
Current openings linked to this company in Dealroom.
Comparisons
Piano compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Piano investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
SocialFlowNew York City, United StatesOptimize and scale your social media distribution
$14Mvaluation
CxenseOslo, NorwayAn AI-powered Data Management and Intelligent Personalization platform that helped leading publishers and marketers
$64Mvaluation
NewzmateBoryspil, UkraineNewzmate is a content recommendation service that helps publishers retain their customers
$200Kvaluation
Piano MediaBratislava, SlovakiaDigital experience platform for audience monetization and engagement
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Talent graph
Piano's talent
Source: Dealroom Talent Intelligence.
Investors
11 investors on Piano's cap table
Sourced from Dealroom's funding and investor records.











Global footprint
Where Piano has talent and traffic
team presence
In the news
Latest news about Piano
Recent press, funding announcements, and product moves mentioning Piano — open to read from the original sources.
Market sentiment
What the market is saying about Piano
An AI-synthesized read of the highest-engagement posts about Piano on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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