M
MyFitnessPal
Sports · San Francisco, United States · Founded 2005
Offers a mobile app and website for people to track, learn, communicate and improve their health and wellness MoreLess
MyFitnessPal is a digital health and fitness platform that helps users achieve their weight loss and wellness goals. The company operates in the health and fitness market, providing tools and resources for individuals looking to improve their nutrition, fitness, and overall well-being. MyFitnessPal serves a broad range of clients, from those just beginning their fitness journey to seasoned athletes seeking to fine-tune their performance.
The core of MyFitnessPal's business is its mobile app and website, which offer features such as calorie counting, exercise tracking, and personalized meal plans. Users can log their food intake, monitor their physical activity, and receive tailored advice on how to meet their health goals. The platform also provides a wealth of content, including articles on weight loss, nutrition, fitness tips, and healthy recipes, making it a comprehensive resource for anyone interested in improving their health.
MyFitnessPal operates on a freemium business model. This means that while the basic version of the app is free to use, there are premium features available for a subscription fee. These premium features include advanced nutrition tracking, custom reports, and exclusive content, which provide added value for users willing to pay for a more in-depth experience.
The company generates revenue primarily through these premium subscriptions. Additionally, MyFitnessPal earns money through advertising partnerships, where brands can reach a targeted audience interested in health and fitness. This dual revenue stream helps the company maintain and expand its services while keeping the basic app accessible to a wide audience.
In summary, MyFitnessPal is a versatile platform that supports users in their health and fitness endeavors through a combination of free and premium services. It leverages a freemium model and advertising to generate revenue, catering to a diverse clientele in the health and fitness market.
Keywords: weight loss, nutrition, fitness, calorie counting, exercise tracking, meal plans, freemium model, premium subscriptions, health advice, wellness.
Company overview
MyFitnessPal company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2005
- Headquarters
- San Francisco, United States
- Employees
- 243
- Open positions
- 8
- Dealroom signal
- 65.1
- Investment activity
- 3 companies · latest Mar 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
MyFitnessPal funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jan 2024 | $0 | — | Iconagency | ↗ |
| BUYOUT✓Exit | Oct 2020 | $345M | — | Francisco Partners | — |
| ACQUISITION✓Exit | Feb 2015 | $475M | — | Under Armour | — |
| SERIES A✓Equity / VC | Aug 2013 | $18M | $72M | Accel · Lee Linden · Kleiner Perkins | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 243 |
| 2025 | 257 |
| 2024 | 213 |
| 2023 | 212 |
| 2022 | 200 |
Growth signals
MyFitnessPal website traffic
Latest recorded traffic for MyFitnessPal is 10M monthly website visits, up 0% over the last three months. MyFitnessPal's team declined 5.4% over the past year.
Hiring
Open positions at MyFitnessPal
Current openings linked to this company in Dealroom.
Comparisons
MyFitnessPal compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
MyFitnessPal investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Cal AITown of North Hempstead, United StatesAI-powered nutrition and calorie tracking via photos
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IN
IntentUnited States
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SessionsSan Francisco, United StatesSpecializes in developing behavior change programs by blending design and user experience with evidence-based clinical practice
$1.2Mvaluation
Talent graph
MyFitnessPal's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where MyFitnessPal has talent and traffic
team presence
In the news
Latest news about MyFitnessPal
Recent press, funding announcements, and product moves mentioning MyFitnessPal — open to read from the original sources.
Market sentiment
What the market is saying about MyFitnessPal
An AI-synthesized read of the highest-engagement posts about MyFitnessPal on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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