COMPANY PROFILE

MyFitnessPal

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Offers a mobile app and website for people to track, learn, communicate and improve their health and wellness

San Francisco, United StatesFounded 2005Sports

Valuation $50–100M Last recorded · 2013

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About MyFitnessPal

MyFitnessPal is a digital health and fitness platform that helps users achieve their weight loss and wellness goals. The company operates in the health and fitness market, providing tools and resources for individuals looking to improve their nutrition, fitness, and overall well-being. MyFitnessPal serves a broad range of clients, from those just beginning their fitness journey to seasoned athletes seeking to fine-tune their performance.

The core of MyFitnessPal's business is its mobile app and website, which offer features such as calorie counting, exercise tracking, and personalized meal plans. Users can log their food intake, monitor their physical activity, and receive tailored advice on how to meet their health goals. The platform also provides a wealth of content, including articles on weight loss, nutrition, fitness tips, and healthy recipes, making it a comprehensive resource for anyone interested in improving their health.

MyFitnessPal operates on a freemium business model. This means that while the basic version of the app is free to use, there are premium features available for a subscription fee. These premium features include advanced nutrition tracking, custom reports, and exclusive content, which provide added value for users willing to pay for a more in-depth experience.

The company generates revenue primarily through these premium subscriptions. Additionally, MyFitnessPal earns money through advertising partnerships, where brands can reach a targeted audience interested in health and fitness. This dual revenue stream helps the company maintain and expand its services while keeping the basic app accessible to a wide audience.

In summary, MyFitnessPal is a versatile platform that supports users in their health and fitness endeavors through a combination of free and premium services. It leverages a freemium model and advertising to generate revenue, catering to a diverse clientele in the health and fitness market.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2005
Headquarters: San Francisco, United States
Employees: 243
Open positions: 8
Dealroom signal: 65.1/100
Industry: Sports
Sub-industry: Sport Platform & Application
Sector: Sports, Health, Diet, App
Technology: IoT InternetOfThings
Client focus: b2c
Investment activity: 3 companies, latest Mar 2026
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jan 2024	$0	—	Iconagency	↗
BUYOUT✓Exit	Oct 2020	$345M	—	Francisco Partners	—

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Growth signals

MyFitnessPal website traffic

Latest recorded traffic for MyFitnessPal is 10M monthly website visits, up 0% over the last three months. MyFitnessPal's team declined 5.4% over the past year.

Latest monthly visits10M 3-month web change0% 1-year team growth-5.4%

Monthly website visitsMar 2017–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Application Security Engineer New Remote - US525 Brannan St, San Francisco, CA 94107, USA · Backend Development · Sep 4, 2026 Director, Product Analytics525 Brannan St, San Francisco, CA 94107, USA · Business Intelligence · Aug 26, 2026 Manager, Engineering - Subscription Growth525 Brannan St, San Francisco, CA 94107, USA · Other · Jul 28, 2026 Site Reliability Engineer525 Brannan St, San Francisco, CA 94107, USA · Other · Jul 27, 2026 Director, Product Management - Head of Cal AI525 Brannan St, San Francisco, CA 94107, USA · Project Management · Jul 27, 2026 Director, Product Management525 Brannan St, San Francisco, CA 94107, USA · Project Management · Jul 10, 2026

6 distinct openings shownExplore hiring signals →

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