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HeiaHeia

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Web and mobile motivation tool for wellness and fitness for businesses and individuals

Helsinki, FinlandFounded 2008Wellness Beauty
Valuation $25–50M Last recorded · 2018
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for HeiaHeia and the history behind them.

About HeiaHeia

HeiaHeia is a comprehensive wellbeing platform designed to promote health and fitness through gamification. The company primarily serves corporate clients, offering tools to enhance employee wellness and engagement. Operating in the corporate wellness market, HeiaHeia's business model revolves around subscription-based services for organizations looking to improve their workforce's health. The platform allows users to set and track various health goals, such as exercise, sleep, and weight management, by connecting with popular wearable devices and fitness apps like Garmin, Polar, Fitbit, Suunto, Microsoft Health, Apple Health, and Google Fit. Revenue is generated through corporate subscriptions and possibly additional premium features for individual users. By focusing on small, daily steps that lead to long-term health benefits, HeiaHeia aims to make wellbeing enjoyable and sustainable for employees.

Source: Dealroom company data

At a glance

Founded
2008
Headquarters
Helsinki, Finland
Sector
Wellness Beauty

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A9 investors entered at this stage

  • Ilmarinen
  • Suomen Teollisuusinvestment Oy
  • Aloitusfund Vera Oy
  • Veritas Pension Insurance
  • HS5 Capital
  • WS Better Life Fund Ky
  • TRK Group
  • Pontos Group
  • OP Vakuutus
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇫🇮 Finland100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about HeiaHeia on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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