Intent

About Intent

Originally founded as Intent Media in 2010 by Richard Harris, Damon Tassone, and Josh Feuerstein, the company operates as a data science firm targeting the online commerce and travel sectors. CEO and Founder Richard Harris brought significant industry experience, having previously co-founded Site59, a travel technology innovator acquired by Travelocity, and served as SVP of Strategy and Distribution at Travelocity. His background includes a consulting role at The Boston Consulting Group and degrees from Harvard and INSEAD.

Intent is engineered to predict user behavior by leveraging machine learning. The firm's core business revolves around a predictive intelligence platform that analyzes real-time and historical data to forecast the value of a user to a commerce website. This enables large-scale online travel and commerce companies to tailor user experiences in the moment, thereby opening up meaningful ancillary revenue streams. The platform makes billions of predictions monthly to inform functions such as customer acquisition, merchandising, and site monetization. Clients are typically large online travel and commerce brands seeking to enhance revenue and user engagement.

The company's platform provides its clients with the capability to understand the future value of their web traffic and make more effective real-time decisions. By using machine learning to process extensive datasets, Intent helps businesses provide more relevant experiences to their users. For instance, in the travel sector, this technology helps companies identify user intent—whether for business or leisure—and optimize promotions, pricing, and marketing strategies accordingly. This data-driven approach allows for more targeted marketing and a better return on investment.