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Metamarkets
Marketing · San Francisco, United States · Founded 2010
Offers an interactive analytics platform for buyers and sellers of programmatic advertising MoreLess
Metamarkets is a leading provider of interactive analytics solutions designed specifically for the programmatic advertising industry. The company serves top programmatic marketplaces, supply-side platforms (SSPs), demand-side platforms (DSPs), and ad networks. Operating in the digital advertising market, Metamarkets offers a suite of products that enable clients to gain real-time, transparent insights into their data, facilitating smarter decision-making and revenue optimization.
The core business model revolves around providing a subscription-based software-as-a-service (SaaS) platform that allows clients to perform ad hoc data analysis. This platform helps clients understand the 'why' behind their data trends, such as changes in revenue, bid status, or spending patterns. By offering tools like Marketplace Monitor and Bid Monitor, Metamarkets empowers buyers and sellers to monitor bid activity in real time, reduce revenue leakage, and improve campaign performance.
Metamarkets generates revenue through subscription fees for its analytics platform, which is trusted by leading platforms and exchanges. The company's solutions are designed to build trust between partners by providing transparent insights into transaction behaviors, ultimately driving towards increased revenue goals.
Keywords: interactive analytics, programmatic advertising, real-time insights, data visualization, ad hoc analysis, revenue optimization, SSPs, DSPs, ad networks, transparency.
Company overview
Metamarkets company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2010
- Headquarters
- San Francisco, United States
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 62.0
Valuation & funding
Metamarkets funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2017 | $0 | — | Snap | — |
| DEBT✓Debt | Oct 2016 | $14M | — | Wellington Financial · Bridge Bank · City National Bank | — |
| SERIES C✓Equity / VC | Feb 2015 | $15M | $60M | DCVC | — |
| SERIES B✓Equity / VC | Dec 2013 | $5M | $20M | Undisclosed | — |
| SERIES B✓Equity / VC | Dec 2013 | $5M | $20M | Undisclosed | — |
| SERIES B✓Equity / VC | Apr 2012 | Khosla Ventures · IA Ventures · True Ventures | ↗ | ||
| SERIES A✓Equity / VC | May 2011 | True Ventures · Neu Venture Capital · IA Ventures · Anthemis Group | — | ||
| SEED✓Equity / VC | Jun 2010 | IA Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $10M | 0% | 1 |
| 2025 | $10M | 0% | 3 |
| 2024 | $10M | 0% | 3 |
| 2023 | $10M | 0% | 3 |
| 2022 | $10M | 0% | 3 |
| 2021 | $10M | 0% | 3 |
| 2020 | $10M | — | 4 |
Growth signals
Metamarkets website traffic
Latest recorded traffic for Metamarkets is 800 monthly website visits, down 57.9% over the last three months. Metamarkets's team grew 0% over the past year.
Comparisons
Metamarkets compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Platform161The world’s first truly adaptable advertising technology. Programmatic personalized. Data, transparency and security are just some of our key skills |
Amsterdam, Netherlands | Acquired | 2 | — | — |
 TrademobThe data-driven app marketing platform |
Berlin, Germany | Acquired | |||
 AdverityWith the adverity Marketing Intelligence & Analytics platform you can link all marketing data from previously isolated silos |
Vienna, Austria | Operational | |||
 RUNMobile-focused programmatic advertising technology |
New York City, United States | Acquired | |||
 TUNETUNE is on a mission to make mobile marketing better for everyone |
Seattle, United States | Operational | |||
 PocketMathEmpowers advertisers to execute highly targeted campaigns to their ideal audience |
Singapore, Singapore | Closed | |||
 WebtrekkWeb analytics solutions for online marketing managers |
Berlin, Germany | Acquired | |||
 DriftrockSocial media Ad Analysis tool |
London, United Kingdom | Operational |
Talent graph
Metamarkets's talent
Source: Dealroom Talent Intelligence.
Investors
13 investors on Metamarkets's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Metamarkets has talent and traffic
team presence
In the news
Latest news about Metamarkets
Recent press, funding announcements, and product moves mentioning Metamarkets — open to read from the original sources.
Market sentiment
What the market is saying about Metamarkets
An AI-synthesized read of the highest-engagement posts about Metamarkets on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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