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Metamarkets
Offers an interactive analytics platform for buyers and sellers of programmatic advertising
About Metamarkets
Metamarkets is a leading provider of interactive analytics solutions designed specifically for the programmatic advertising industry. The company serves top programmatic marketplaces, supply-side platforms (SSPs), demand-side platforms (DSPs), and ad networks. Operating in the digital advertising market, Metamarkets offers a suite of products that enable clients to gain real-time, transparent insights into their data, facilitating smarter decision-making and revenue optimization.
The core business model revolves around providing a subscription-based software-as-a-service (SaaS) platform that allows clients to perform ad hoc data analysis. This platform helps clients understand the 'why' behind their data trends, such as changes in revenue, bid status, or spending patterns. By offering tools like Marketplace Monitor and Bid Monitor, Metamarkets empowers buyers and sellers to monitor bid activity in real time, reduce revenue leakage, and improve campaign performance.
Metamarkets generates revenue through subscription fees for its analytics platform, which is trusted by leading platforms and exchanges. The company's solutions are designed to build trust between partners by providing transparent insights into transaction behaviors, ultimately driving towards increased revenue goals.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- San Francisco, United States
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 62.0/100
- Sub-industry
- Adtech, Marketing Analytics
- Sector
- Marketing, Navigation, Adtech, Analytics, SaaS, Advertising, Business Analytics, Visualization, Transparency, Buyers, Platform
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2017 | $0 | — | Snap | — |
| DEBT✓Debt | Oct 2016 | $14M | — | Wellington Financial · Bridge Bank · City National Bank | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Metamarkets is 800 monthly website visits, down 57.9% over the last three months. Metamarkets's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A6 investors entered at this stage
True Ventures- NCNeu Venture Capital
Anthemis Group
Village Ventures
AOL Ventures
Khosla Ventures
Series B and later4 investors entered at this stage
DCVC- WFWellington Financial
Bridge Bank
City National Bank
Other known investors2 additional known investors
Snap
Female Innovators Lab
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Metamarkets on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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