COMPANY PROFILE

Maxymiser

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Providing cloud-based testing, personalisation and cross-channel optimisation solutions

New York City, United StatesFounded 2006Marketing

Valuation $25–50M Last recorded · 2012

Revenue <$1M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Maxymiser

Maxymiser, a subsidiary of Oracle, specializes in advanced A/B testing and personalization solutions aimed at optimizing digital customer experiences. The company serves a diverse range of clients, including e-commerce businesses, financial institutions, and media companies, operating primarily in the digital marketing and customer experience sectors. Maxymiser's business model revolves around providing software-as-a-service (SaaS) solutions that enable businesses to test and personalize their websites and mobile apps. This helps clients increase user engagement, conversion rates, and overall customer satisfaction. Revenue is generated through subscription fees for its SaaS offerings, along with additional consulting and implementation services.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2006
Headquarters: New York City, United States
Employees: 17
Open positions: None listed
Dealroom signal: 69.3/100
Sector: Marketing, Testing, Adtech, Optimization, Retail, SaaS, Social, Social Media, Predictive Analytics, Developer Tools, Mobile Commerce, Reporting, Community
Technology: Big Data
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Aug 2015	$0	—	Oracle	—
BUYOUT✓Exit	Jun 2013	$0	—	NXT Capital	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Maxymiser website traffic

Latest recorded traffic for Maxymiser is 240 monthly website visits, down 63.1% over the last three months. Maxymiser's team declined 51.4% over the past year.

Latest monthly visits240 3-month web change-63.1% 1-year team growth-51.4%

Monthly website visitsOct 2014–Jul 2024

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