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Maxymiser

Marketing · New York City, United States · Founded 2006

Providing cloud-based testing, personalisation and cross-channel optimisation solutions MoreLess

Maxymiser, a subsidiary of Oracle, specializes in advanced A/B testing and personalization solutions aimed at optimizing digital customer experiences. The company serves a diverse range of clients, including e-commerce businesses, financial institutions, and media companies, operating primarily in the digital marketing and customer experience sectors. Maxymiser's business model revolves around providing software-as-a-service (SaaS) solutions that enable businesses to test and personalize their websites and mobile apps. This helps clients increase user engagement, conversion rates, and overall customer satisfaction. Revenue is generated through subscription fees for its SaaS offerings, along with additional consulting and implementation services.

Keywords: A/B testing, personalization, digital optimization, SaaS, customer experience, e-commerce, financial institutions, media companies, user engagement, conversion rates.

Company overview

Maxymiser company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2006
Headquarters
New York City, United States
Employees
17
Open positions
None listed
Dealroom signal
69.3
client focusb2btechnologyBig DatasectorTestingsectorAdtechsectorOptimizationsectorRetailsectorSaaSsectorSocialsectorSocial MediasectorPredictive AnalyticssectorDeveloper ToolssectorMobile CommercesectorReportingsectorCommunity

Valuation & funding

Maxymiser funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Aug 2015 $0 Oracle
BUYOUTExit Jun 2013 $0 NXT Capital
SERIES BEquity / VC Jan 2012 $12M $48M Pentech Ventures
SERIES AEquity / VC Jan 2009 $2.6M $11M Pentech Ventures
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $618K 0% 17
2025 $618K 0% 35
2024 $618K 0% 35
2023 $618K -97.7% 35
2022 $27M 0% 35
2021 $27M 0% 40
2020 $27M 48
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Maxymiser website traffic

Latest recorded traffic for Maxymiser is 240 monthly website visits, down 63.1% over the last three months. Maxymiser's team declined 51.4% over the past year.

Latest monthly visits240 3-month web change-63.1% 1-year team growth-51.4%
Monthly website visits104 observations · Oct 2014–Jul 2024
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Comparisons

Maxymiser compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Maxymiser's talent

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Team profiled 35 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on Maxymiser's cap table

Sourced from Dealroom's funding and investor records.

Series A 1 investor entered at this stage
Pentech Ventures
Series B+ 1 investor entered at this stage
NXT Capital
Other known 1 additional known investor
Oracle

Global footprint

Where Maxymiser has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇦 Ukraine75%
🇺🇸 United States8.3%
🇩🇪 Germany8.3%
🇵🇱 Poland8.3%
4 countries shown

In the news

Latest news about Maxymiser

Recent press, funding announcements, and product moves mentioning Maxymiser — open to read from the original sources.

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Market sentiment

What the market is saying about Maxymiser

An AI-synthesized read of the highest-engagement posts about Maxymiser on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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