COMPANY PROFILE

MarketShare

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Advanced marketing analytics technology company

Grosse Pointe, United StatesFounded 2005Marketing

Valuation $100–500M Latest valuation · 2015

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About MarketShare

Neustar, a TransUnion company, specializes in providing trusted connections and advanced analytics to enhance communication, marketing, and security for global brands. Operating in the data and analytics market, Neustar serves a diverse range of clients including retailers, insurance companies, and telecommunications providers. The company offers a suite of services such as branded call display, risk intelligence, and marketing analytics. Neustar's business model revolves around leveraging its proprietary OneID system to match and analyze data, thereby enabling clients to optimize their strategies and improve customer engagement. Revenue is generated through subscription-based services and customized solutions tailored to client needs. Neustar's key offerings include call optimization, fraud prevention, and multi-touch attribution, making it a crucial partner for businesses aiming to enhance their operational efficiency and customer interactions.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2005
Headquarters: Grosse Pointe, United States
Employees: 77
Open positions: None listed
Dealroom signal: 65.5/100
Industry: Marketing, Enterprise Software
Sector: Marketing, Analytics, Data Analytics, Spinout, Pay Per Result, DT and LS
Technology: Big Data, Deep Tech
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning MarketShare.

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Nov 2015	$450M	$450M	Neustar	—
EARLY VCOther financing	Dec 2014	$10M	$40M	Elevation Partners	—

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Growth signals

MarketShare website traffic

Latest recorded traffic for MarketShare is 10K monthly website visits, up 12.4% over the last three months. MarketShare's team declined 39.8% over the past year.

Latest monthly visits10K 3-month web change+12.4% 1-year team growth-39.8%

Monthly website visitsJun 2020–Jul 2026

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