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MaritzCX

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MaritzCX | Customer Experience Software and Research

Lehi, United StatesFounded 2000Marketing
Valuation $50–100M Last recorded · 2011
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for MaritzCX and the history behind them.

About MaritzCX

MaritzCX is a company that specializes in Customer Experience (CX) software and research services. They help businesses understand and respond to customer feedback quickly and effectively. Their technology, known as CX Text Analytics, converts unstructured information (like customer comments) into structured data that businesses can analyze and act upon. This helps companies improve customer satisfaction and loyalty.

MaritzCX serves a wide range of clients, including businesses in retail, healthcare, and other industries that rely heavily on customer feedback to improve their services. They operate in the global market, offering solutions that can manage complex, multi-program, and omni-channel experience management at scale. This means they can handle feedback from various sources and channels, such as online reviews, surveys, and social media, all in one platform.

The company’s business model revolves around providing both technology and research services. They offer software tools powered by Artificial Intelligence (AI) and Machine Learning to help businesses analyze customer feedback. Additionally, they provide research services to help companies understand the data and make informed decisions. This dual approach sets them apart in the industry.

MaritzCX makes money by selling subscriptions to their software platform and offering consulting services. Companies pay for access to their advanced analytics tools and for expert advice on how to use the data to improve customer and employee experiences. This combination of software and services helps businesses achieve measurable improvements in customer satisfaction and loyalty, which in turn drives their own revenue growth.

In summary, MaritzCX is a leader in the field of Customer Experience management, providing advanced software and research services to help businesses understand and act on customer feedback. They serve a diverse range of industries and operate on a global scale, making money through software subscriptions and consulting services.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2000
Headquarters
Lehi, United States
Employees
436
Open positions
None listed
Dealroom signal
34.3/100
Industry
Marketing, Enterprise Software
Sub-industry
Marketing Analytics, CRM & Sales
Sector
Marketing, Market Intelligence, Data Analytics, Predictive Analytics, Hard Tech, DT and LS, Text Analytics
Technology
Deep Tech, Recognition Technology
Business model
SaaS
Client focus
b2c

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Aug 2016 $0 — Undisclosed —
EARLY VCOther financing Feb 2014 $20M $79M Undisclosed —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

MaritzCX website traffic

Latest recorded traffic for MaritzCX is 290 monthly website visits, down 45.3% over the last three months. MaritzCX's team declined 0.7% over the past year.

Latest monthly visits290 3-month web change-45.3% 1-year team growth-0.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • AllegisCyber Capital

Series B and later1 investor entered at this stage

  • Rembrandt Venture Partners
Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States78.2%
🇬🇧 United Kingdom16.8%
🇩🇪 Germany2%
🇨🇳 China1.5%
🇨🇦 Canada1%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about MaritzCX on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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