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Magento

Marketing · Campbell, United States · Founded 2008

Magento provides e-commerce software and platform solutions worldwide MoreLess

Magento is a leading e-commerce platform that empowers businesses to create and manage customizable online stores. It serves a diverse range of clients, from small businesses to large enterprises, across various industries. Operating in the global e-commerce market, Magento offers a comprehensive suite of tools including integrated payment solutions, marketing automation, and advanced analytics to optimize online sales. The business model is primarily subscription-based, with additional revenue generated through premium extensions and professional services. Magento makes money by offering tiered pricing plans that cater to different business needs, as well as through partnerships and a marketplace for third-party extensions.

Keywords: e-commerce, online stores, customizable, payment solutions, marketing tools, analytics, subscription-based, extensions, professional services, global market.

Company overview

Magento company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2008
Headquarters
Campbell, United States
Employees
530
Open positions
None listed
Dealroom signal
66.6
Investment activity
1 companies · latest Apr 2017
Capital deployed
Preferred round
ACQUISITION
client focusb2bsub industryEcommerce Solutionsbusiness modelSaaSsectorTestingsectorVerificationsectorOpen SourcesectorMobile CommercesectorMerchant ToolssectorBecame $1B as SubsidiaryindustryMarketingindustryEnterprise Software

Valuation & funding

Magento funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing May 2018 $1.7B $1.7B Adobe Systems
GROWTH EQUITY VCOther financing Jan 2017 $250M Hillhouse Capital
BUYOUTOther financing Nov 2015 $0 Permira
GROWTH EQUITY VCOther financing Dec 2014 Banneker Partners
ACQUISITIONOther financing Jun 2011 $180M eBay
ACQUISITIONOther financing Mar 2010 eBay
Showing 6 recorded eventsUnlock the complete deal history →

Growth signals

Magento website traffic

Latest recorded traffic for Magento is 100K monthly website visits, up 37% over the last three months. Magento's team declined 7% over the past year.

Latest monthly visits100K 3-month web change+37% 1-year team growth-7%
Monthly website visits120 observations · Jun 2015–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Magento compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Magento investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Magento's talent

Book a demo to see the people
Team profiled 75 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Magento's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series B+ 3 investors entered at this stage
Banneker Partners
Permira
Hillhouse Capital
Other known 2 additional known investors
eBay
Adobe Systems

Global footprint

Where Magento has talent and traffic

Workforce by country
33 countries with
team presence
🇺🇸 United States43.9%
🇪🇸 Spain12.2%
🇮🇳 India10.2%
🇬🇧 United Kingdom4.6%
🇺🇦 Ukraine4.6%
Top 5 of 33 shown

In the news

Latest news about Magento

Recent press, funding announcements, and product moves mentioning Magento — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Magento

An AI-synthesized read of the highest-engagement posts about Magento on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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