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LoopMe
LoopMe is a tech company that leverages artificial intelligence (AI) to enhance brand advertising performance and results
About LoopMe
LoopMe is a technology company that specializes in digital advertising, with a focus on brand performance. The company leverages artificial intelligence to optimize advertising campaigns for its clients, which include brands, publishers, and game developers. LoopMe's services are delivered through a cloud-based platform that is accessible on desktops, tablets, and smartphones.
The company operates in the advertising technology market, with a particular emphasis on the mobile and in-app advertising segments. Its acquisition of Chartboost from Zynga indicates a strategic focus on expanding its presence within the gaming and mobile app ecosystems. LoopMe's business model is based on providing advertising solutions that enhance brand visibility and drive consumer engagement. The company generates revenue by charging its clients for the use of its advertising platform and services.
LoopMe's platform offers a range of features designed to improve advertising outcomes. These include tools for audience targeting, creative optimization, and campaign measurement. The company also provides insights into consumer behavior through surveys and data analysis. These insights help clients to better understand their target audiences and tailor their advertising messages accordingly.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- London, United Kingdom
- Employees
- 432
- Open positions
- 25
- Dealroom signal
- 79.1/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Adtech, Marketing Analytics
- Sector
- AI, Analytics, Mobile Data, DT and LS, UKis Digital and technologies, uk is8 digital and technologies, uk is8 creative industries
- Technology
- Artificial Intelligence, Deep Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Dec 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Jan 2022 | $120M | — | Mayfair Equity Partners | ↗ |
| EARLY VCEquity / VC | Apr 2021 | $7.5M | $30M | Da Vinci Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for LoopMe is 12K monthly website visits, down 79.7% over the last three months. LoopMe's team declined 6.3% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Ballpark Ventures
Series A5 investors entered at this stage
HV Capital
OpenOcean VC
Harbert Growth Partners
Impulse VC
Da Vinci Capital
Series B and later3 investors entered at this stage
Business Growth Fund
Claret Capital Partners
Mayfair Equity Partners
Other known investors6 additional known investors
John Taysom
Kristian Segerstrale
Peter Barry
Richard Fearn
Russell Buckley- TMTorben Maajaard
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about LoopMe on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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