Iotec

About Iotec

Iotec Global, which now operates as part of the SBDS Group, functions as a specialized data technology consultancy focused on the digital marketing sector. The firm was initially founded in 2013 . A significant milestone occurred in July 2019, when Iotec Global merged with SBDS to form the newly expanded SBDS Group, enhancing its data and marketing technology services . The leadership of the combined entity includes co-founders Ian James, Chief Strategy Officer Umberto Torrielli, and SVP Partnerships Simon Theakston .

The core business of the SBDS Group is to provide data advisory, implementation, and activation services for businesses looking to optimize their marketing data assets . The firm operates in the marketing technology (martech) and advertising technology (adtech) markets, catering to a client base that includes prominent brands such as Channel 4, Fiat Chrysler Automobiles, and Dolce&Gabbana . The business model is service-based, assisting clients who struggle with effective data management to capitalize on marketing opportunities . Revenue is generated by creating and implementing bespoke data strategies for clients on a global and national scale .

The company's service portfolio is comprehensive, covering programmatic in-housing, data science, machine learning, and the development of custom AI algorithms . Further offerings include audience activation, native advertising solutions, brand safety measures, and ROI measurement tools . A key event in its history was the acquisition of native advertising firm Platform360 in October 2018, a move designed to bolster its capabilities in native advertising and reinforce its mission to improve transparency and trust within the digital media supply chain . The group operates internationally with established offices in London, Milan, and Melbourne .