Linkfin Technology

About Linkfin Technology

Linkfin Technology, officially known as Zhonglian Huijie Information Technology Co., Ltd., was established on June 16, 2017. The company operates as a financial technology service provider with a specific focus on the automotive and micro-finance sectors in China. Its business model is centered on creating a cloud-based service platform that connects commercial banks with automobile dealers, thereby facilitating automotive financial services. Linkfin Technology provides partner financial institutions with data-driven risk control technology and an operational systems platform, aiming to assist small and medium-sized banks in their retail business transformation.

The company was founded by Zhao Chuncheng, who serves as the CEO. Zhao is a seasoned risk management expert with over two decades of experience in commercial banking, having held positions at China Construction Bank, China Minsheng Bank's credit card center, and Ping An Bank. His extensive background in consumer finance and risk management, particularly in building the auto finance risk management system at Ping An Bank, directly informs Linkfin's strategic direction. The executive team also includes COO Li Yufeng and CMO Zhu Lizhi, both of whom have extensive experience from Ping An Bank's auto finance division, and CFO Wang Guqin, a certified public accountant with a background in financial management at large corporations.

Linkfin Technology's service offering empowers financial institutions to improve their retail lending capabilities, which in turn serves more small business owners and auto loan customers. The company's platform aims to reduce loan costs and provide clients with simpler and faster financial services. In January 2018, the company secured an A-round of financing from BAI Capital. This was followed by a significant B-round in July 2019, raising nearly $50 million, co-led by JD Digits (now JD Technology) and Tencent, with continued participation from BAI. This funding was earmarked for enhancing its big data and artificial intelligence platforms, upgrading its technology operating systems, and expanding its national presence. The strategic investment from JD and Tencent provides Linkfin with access to advanced financial technology and customer resources, with its offline branches also supporting JD Technology's footprint in the auto finance sector.