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Zubie

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Zubie is a connected-car platform that provides location tracking, driver scoring, alert and location sharing services

Sullivan"s Island, United StatesFounded 2012Aviation
Valuation $10–25M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Zubie

Zubie operates as a connected vehicle services company, providing a platform for consumers and businesses to access data regarding vehicle health, location, and safety. Initially formed in 2012 as a joint venture between Best Buy and OpenAir Equity Partners, the company first targeted consumer applications before shifting its focus to include comprehensive telematics and data services for commercial clients. The firm's revenue model combines the sale of hardware, such as the Zubie Key device, with recurring software-as-a-service (SaaS) subscriptions. This dual approach provides a scalable financial structure. The company also generates revenue through partnerships, particularly with insurance companies for usage-based insurance programs.

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The core of Zubie's offering is a small, self-installed device that plugs into a vehicle's On-Board Diagnostics (OBD-II) port. This device captures and transmits data to the Zubie cloud, which users can then access via web and mobile applications for iOS and Android. The platform serves a wide range of clients, from individual car owners to large-scale enterprises in the car rental, automotive dealership, and service center sectors. Notable clients have included Hertz, Avis, and Toyota.

For its business clients, Zubie provides fleet management solutions under the names Zubie Fleet Connect and Zubie Rental Connect. These solutions offer features such as 24/7 GPS tracking, real-time alerts, trip history, and geofencing. The system also monitors driver performance by tracking metrics like hard braking, rapid acceleration, idling time, and speeding. A key component is vehicle health monitoring, which includes engine diagnostics, battery level alerts, fuel tracking, and maintenance scheduling to prevent breakdowns and reduce operational costs. More recently, Zubie has expanded its hardware to include dashcams with both road and cabin-facing cameras and Asset Trak, a battery-powered device for tracking physical assets.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
Sullivan"s Island, United States
Sector
Aviation

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

  • Castrol InnoVentures
  • Comporium
  • OPENAIR Equity Partners
  • NGP Capital
  • Melody Capital Partners
  • BP Ventures

Series B and later1 investor entered at this stage

  • Decathlon Capital Partners
Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Zubie on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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