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Lexly

Consumer Services · Stockholm, Sweden · Founded 2004

Offers a wide range of convenient legal solutions available in one digital platform MoreLess

Founded in 2004 by Magnus Stein and Johan Wiberg, entrepreneurs with backgrounds in finance and law, Lexly operates as a digital legal services platform headquartered in Stockholm, Sweden. Stein, who served as CEO for over a decade, previously worked at Citibank and Swedbank, and his experience in finance shaped the company's approach to making legal services more accessible. The company was established to address the complexity and exclusivity of obtaining legal help.

Lexly provides a platform for both private individuals and companies to manage a variety of legal matters, from personal documents like wills and prenuptial agreements to business-related stockholder agreements. The business operates a model that combines do-it-yourself legal documents with the option to access a network of lawyers for tailored advice and support. This approach offers transparent, fixed pricing for its services, a departure from traditional legal billing. Revenue is generated through these services and by forming partnerships with banks, insurance companies, and accounting firms to integrate and offer their legal solutions.

The platform's core offering is an online tool that enables users to create their own legal documents, aiming to reduce costs and increase efficiency. For more complex needs, Lexly provides access to a network of approximately 500 lawyers who can offer professional input. A significant market for Lexly is a corporate employee benefit model, particularly in Brazil, where companies can offer their employees a subscription for legal support, covering everything from minor infractions to major life events. This model has attracted major Brazilian companies like Ifood and Porto Seguro.

Over the years, Lexly has expanded its footprint across the Nordics and into new markets. A key milestone was the acquisition of LegalHero, a Danish company with a similar business model focused on SMEs, in February 2022. This move solidified Lexly's presence in Sweden, Finland, and Denmark. The company also established a joint venture in Brazil with Webrock Ventures, combining its technology with Webrock's expertise in scaling new businesses. In 2021, Lexly raised $20.8 million to fuel its expansion into the UK and continental Europe. Keywords: digital legal services, online legal documents, legal tech, fixed-price legal, SME legal support, employee legal benefits, Nordic legal market, legal advice platform, contract law, family law, wills and testaments, prenuptial agreements, stockholder agreements, legal document automation, legal service subscription, law for business, accessible justice, legal solutions, corporate legal plans, Lexly Brazil

Company overview

Lexly company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2004
Headquarters
Stockholm, Sweden
Employees
54
Open positions
None listed
Dealroom signal
62.7
Investment activity
3 companies · latest Feb 2022
Capital deployed
Preferred round
ACQUISITION
client focusb2btechnologyArtificial IntelligencetechnologyMachine Learningsub industryRegTech & Compliancebusiness modelSaaSindustryLegalsectorCore AIsectorNordic Rising Star 2022sectorWoman FoundersectorAI ApplicationsindustryMedia

Valuation & funding

Lexly funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
MEDIA FOR EQUITYEquity / VC Jun 2022 $0 8 Media Ventures
LATE VCEquity / VC Apr 2021 $21M $85M Hakan Roos · Industrifonden
SERIES AEquity / VC Feb 2020 $6.1M $24M Undisclosed
SEEDEquity / VC May 2018 $2.5M $10M Undisclosed
SEEDEquity / VC Oct 2017 $1.1M $4.4M Undisclosed
SEEDEquity / VC Aug 2015 NFT Ventures
SEEDEquity / VC Dec 2012 Industrifonden
ANGELEquity / VC Jun 2010 Sven Hagströmer
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthEBITDAMargin
2026 $6.7M 0% $220K 3.3%
2025 $6.7M 0% $220K 3.3%
2024 $6.7M 0% $220K 3.3%
2023 $6.7M +40.6% $220K 3.3%
2022 $4.8M +68.4% $220K 4.6%
2021 $2.8M +28.2% $220K 7.8%
2020 $2.2M $220K 10%
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Lexly website traffic

Latest recorded traffic for Lexly is 240 monthly website visits, down 94.1% over the last three months. Lexly's team declined 5.3% over the past year.

Latest monthly visits240 3-month web change-94.1% 1-year team growth-5.3%
Monthly website visits38 observations · Oct 2020–Sep 2025
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Comparisons

Lexly compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Lexly's talent

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Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on Lexly's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Sven Hagströmer
Industrifonden
NFT Ventures
Series B+ 1 investor entered at this stage
Hakan Roos
Other known 2 additional known investors
8 Media Ventures
Startup Sweden

Global footprint

Where Lexly has talent and traffic

Workforce by country
3 countries with
team presence
🇸🇪 Sweden95.1%
🇫🇮 Finland2.4%
🇩🇰 Denmark2.4%
3 countries shown

In the news

Latest news about Lexly

Recent press, funding announcements, and product moves mentioning Lexly — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Lexly

An AI-synthesized read of the highest-engagement posts about Lexly on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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