Cambri

About Cambri

Helsinki-based Cambri is a research technology company aiming to improve the success rate of new product launches for major consumer brands. Founded in 2018, the company's name is inspired by the Cambrian Explosion, reflecting its mission to foster significant growth and innovation. The firm was established by a team of market research experts: Dr. Heli Holttinen, Dr. Outi Somervuori, and Dani Kamras. Dr. Holttinen, the CEO, holds a PhD in marketing with a focus on how consumers derive value from brands. Dr. Somervuori, the Head of Research, has extensive experience in the field, including academic positions at Aalto and Stanford universities, and focuses on the psychology of pricing. Dani Kamras, who heads marketing and sales, contributes a strong background in innovation and market research.

Cambri operates on a business-to-business (B2B) model, providing a Software-as-a-Service (SaaS) platform to large consumer brands in sectors like Food & Beverage, FMCG/CPG, and beauty. Its client roster includes prominent names such as Coca-Cola, Nestlé, and Carlsberg. Revenue is generated through its digital platform, which empowers companies to conduct iterative product and concept testing directly, accelerating the process by up to ten times compared to traditional methods. The platform offers automated access to a global panel of over 200 million consumers across 130 markets.

The core of Cambri's offering is its AI-powered consumer insights platform, designed to de-risk the innovation process. Its proprietary AI engine analyzes data to predict a product's likelihood of success with over 80% accuracy, a significant improvement on the 40% accuracy typical of traditional models. A key feature, Launch AI™, acts as a co-pilot, providing predictive insights and prescriptive advice to refine concepts before launch. This addresses the common "say-do gap" in market research, where consumer-stated intentions don't match in-market behavior. By combining live respondent data, established research methods, and predictive analytics, Cambri helps teams validate and optimize everything from product features and packaging to advertising concepts, ensuring that new products are well-aligned with genuine consumer needs.

The company has secured significant financial backing to fuel its international growth. After an initial seed round of $717K in 2019, Cambri raised €3.6 million ($4.28M) in a Series A round in 2021 and an additional €8 million ($8.7M) in a 2024 funding round, bringing its total funding to $13.7M. Key investors include Octopus Ventures, S4S Ventures, OpenOcean, and Spintop Ventures.