Latitude

The firm's flagship product, AI Dungeon, is a text-based adventure game that leverages large language models, including early adoption of OpenAI's GPT-3, to generate dynamic and open-ended narratives. Unlike traditional games with pre-scripted paths, AI Dungeon allows players to input any action in natural language, and the AI Dungeon Master generates a response, creating a unique story with every playthrough. This model facilitates a high degree of player freedom and creativity, where stories can continue indefinitely. The game quickly gained traction after its launch, attracting over 100,000 players in its first week and surpassing one million players within six weeks, demonstrating a strong market appetite for AI-generated content.

Latitude's business model includes free-to-play options for its games, which are available on Android and iOS, with monetization occurring through in-app purchases. The company's vision extends beyond a single game; it aims to be a platform where developers and creators can build their own unique worlds and AI-powered role-playing games. This strategy positions Latitude not just as a game studio, but as an enabling platform for the next generation of interactive entertainment. To fuel this vision, Latitude secured $3.3 million in a seed funding round in February 2021, led by NFX with participation from Album VC and Griffin Gaming Partners.