Move AI

Move AI is a London-based technology company founded in 2019 by Tino Millar and Anthony Ganjou. Millar, who serves as CEO, has a background in engineering and was pursuing a Ph.D. at Imperial College London, where he began exploring ways to track his motion in 3D for at-home workouts, which planted the seed for the company. Ganjou is an experienced angel investor and board member. The founders identified a need to democratize 3D animation by making motion capture more accessible and affordable, as traditional methods were often expensive and complex, limiting their use to large studios.

The company develops advanced software that uses patented artificial intelligence, computer vision, biomechanics, and physics to extract high-fidelity 3D motion data from standard 2D video. This markerless system eliminates the need for specialized motion capture suits, markers, or dedicated studios, allowing creators to capture motion in any environment using standard cameras, including smartphones. The platform is designed to streamline the animation workflow, enabling users to capture video and receive the processed motion data for their digital characters in minutes. Its technology can track complex movements, including hands and fingers, across large areas and can be integrated with third-party software like Unreal Engine.

Move AI operates on a tiered product model, offering solutions like Move One for single-camera capture with an iPhone, Move Pro for high-precision multi-camera capture, and Move Live for real-time studio applications. This structure caters to a diverse client base, from independent content creators and game developers to AAA game studios, VFX houses, and university research groups. Revenue is generated primarily through subscriptions and licensing agreements for its software and services. The company has secured partnerships with firms such as disguise and CoPilot Co. and has been used in major advertising campaigns for brands like Nike, Heineken, and Subway.

Since its inception, Move AI has raised a total of $17.4 million over seven funding rounds. A significant seed round in October 2023 brought in $10 million, with participation from notable investors including Play Ventures, Warner Music Group, Animoca Brands, RKKVC, and Level2 Ventures. As of July 2022, the company had a post-money valuation of £34.8 million.

Keywords: markerless motion capture, 3D animation, artificial intelligence, computer vision, character animation, mocap software, game development, virtual production, digital avatars, human motion tracking, animation technology, video-to-3D, VFX, indie game development, real-time animation, generative AI, content creation tools, immersive experiences, sports data analysis, biomechanics