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Breedr
Precision-reared livestock, productivity and marketing platform that’s transforming the livestock supply-chain
About Breedr
Breedr is a technology company focused on revolutionizing the livestock industry through its innovative app that tracks and optimizes individual cattle performance across the entire supply chain. Founded by Ian Wheal, who comes from a lineage of ranchers, Breedr aims to help ranchers double the commercial potential of their beef while promoting sustainability and community enrichment.
The company primarily serves ranchers and farmers, providing them with tools to monitor and benchmark individual and group growth rates against national and local standards. This allows for the consistent production of high-returning animals. Breedr operates in the agricultural technology market, leveraging individual animal data and AI insights generated from millions of cattle records to offer practical feedback for optimizing productivity at each stage of the process.
Breedr's business model includes selling subscriptions to its app, with additional revenue generated from the sale of weighing kits. The company offers a Breedr Pro subscription, which provides advanced features and insights to help farmers save time and improve efficiency. By enabling direct trade and providing actionable data, Breedr helps farmers finish cattle 5 months earlier and save up to 200 hours per year in management tasks.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Austin, United States
- Employees
- 45
- Open positions
- None listed
- Dealroom signal
- 84.9/100
- Industry
- Food
- Sub-industry
- AgriTech
- Sector
- eCommerce & Marketplaces, Industrial Technology, Supply Chain Management, uk is8 creative industries, Commodities Marketplace, Livestock, Farm Management Software, Woman Founder, Horizon Europe
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jul 2023 | $8.7M | $35M | Outsiders Fund · Better Food Ventures | ↗ |
| DEBT✓Debt | Mar 2022 | $7.9M | — | Forward Partners · AgFunder · LocalGlobe · Investbridge Capital | ↗ |
Growth signals
Latest recorded traffic for Breedr is 10K monthly website visits, up 0% over the last three months. Breedr's team grew 21.6% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Forward Partners- CPCell Capital Partners
LocalGlobe- MIMons Investments
Darren Shapland
Jonathan McKay
Ian Hogarth
Series A2 investors entered at this stage
- OFOutsiders Fund
Better Food Ventures
Series B and later2 investors entered at this stage
AgFunder
Investbridge Capital
Other known investors2 additional known investors
3Ventures
GROW
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Breedr on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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