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Hectare Agritech
eCommerce & Marketplaces · London, United Kingdom · Founded 2016
An agritech company focused on exploiting current inefficiencies and deficiencies in the farming industry supply chains MoreLess
Hectare Agritech operates as a Software-as-a-Service (SaaS) provider, developing digital solutions to enhance efficiency and connectivity within the agricultural supply chain. The company was founded in 2015 by school friends Jamie McInnes and Dan Luff, a beef farmer, who identified a need for direct farmer-to-farmer trading. Their combined backgrounds in technology and farming led to the launch of their first product, SellMyLivestock, an online marketplace for the livestock industry. In 2016, arable farmer Andrew Huxham joined the team to launch Graindex, a platform for trading combinable crops, connecting farmers with a network of verified buyers.
The company's target market consists of farm businesses and other players in the agricultural supply chain, such as grain buyers and processors. Hectare's business model is centered on providing digital tools that address what they term "invisible inefficiencies" in the food supply chain, from farm to factory. These tools are designed to facilitate trading, manage inventory, handle logistics, and provide market insights. By digitizing processes like invoicing and enabling more localized sourcing, Hectare aims to improve profitability, productivity, and sustainability for its users.
Hectare's product suite includes its flagship marketplaces, which have evolved over time. Graindex was rebranded and enhanced in November 2023 to become Hectare Trading. This platform provides live market prices, real-time trading position access, and automated farm assurance validation, accessible via a mobile app. SellMyLivestock enables farmers to trade livestock directly, which can improve animal welfare and biosecurity through digital paperwork. The company claims its technology has helped reduce the carbon footprint of the beef and sheep supply chain by 2.5 million livestock miles. Since its inception, Hectare has facilitated over $1 billion in commodities trading and serves a network of more than 130,000 farm businesses. In early 2023, the company secured $20 million in a Series A funding round to support product development and international expansion.
Keywords: agricultural technology, online marketplace, farm management software, supply chain management, commodity trading, livestock trading, grain trading, SaaS, agritech, crop marketplace, logistics, market insights, farmer-to-farmer trading, digital agriculture, food supply chain, inventory management, sustainable agriculture, farm software, Hectare Trading, SellMyLivestock
Company overview
Hectare Agritech company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 33
- Open positions
- None listed
- Dealroom signal
- 64.1
Valuation & funding
Hectare Agritech funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Mar 2023 | $22M | $87M | Undisclosed | ↗ |
| SERIES AEquity / VC | Dec 2020 | $4M | $16M | Undisclosed | — |
| SEEDEquity / VC | Sep 2019 | $1.3M | $5.3M | Undisclosed | — |
| GRANT✓Other financing | May 2019 | — | — | Undisclosed | — |
| SEED✓Equity / VC | Jan 2019 | $1.8M | $7.4M | Undisclosed | — |
| EARLY VC✓Equity / VC | Oct 2018 | Undisclosed | — | ||
| SEED✓Equity / VC | May 2017 | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 33 |
| 2025 | 39 |
| 2024 | 38 |
| 2023 | 39 |
| 2022 | 41 |
| 2021 | 30 |
| 2020 | 21 |
Growth signals
Hectare Agritech website traffic
Latest recorded traffic for Hectare Agritech is 3.5K monthly website visits, up 6.1% over the last three months. Hectare Agritech's team declined 15.4% over the past year.
Comparisons
Hectare Agritech compared with similar companies
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Talent graph
Hectare Agritech's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Hectare Agritech has talent and traffic
team presence
In the news
Latest news about Hectare Agritech
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Market sentiment
What the market is saying about Hectare Agritech
An AI-synthesized read of the highest-engagement posts about Hectare Agritech on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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