Hectare Agritech

The company's target market consists of farm businesses and other players in the agricultural supply chain, such as grain buyers and processors. Hectare's business model is centered on providing digital tools that address what they term "invisible inefficiencies" in the food supply chain, from farm to factory. These tools are designed to facilitate trading, manage inventory, handle logistics, and provide market insights. By digitizing processes like invoicing and enabling more localized sourcing, Hectare aims to improve profitability, productivity, and sustainability for its users.

Hectare's product suite includes its flagship marketplaces, which have evolved over time. Graindex was rebranded and enhanced in November 2023 to become Hectare Trading. This platform provides live market prices, real-time trading position access, and automated farm assurance validation, accessible via a mobile app. SellMyLivestock enables farmers to trade livestock directly, which can improve animal welfare and biosecurity through digital paperwork. The company claims its technology has helped reduce the carbon footprint of the beef and sheep supply chain by 2.5 million livestock miles. Since its inception, Hectare has facilitated over $1 billion in commodities trading and serves a network of more than 130,000 farm businesses. In early 2023, the company secured $20 million in a Series A funding round to support product development and international expansion.