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Produce Pay

Fintech · Los Angeles, United States · Founded 2014

An Agriculture Fin-tech start-up with a focus on farmers who want to grow their business by offering tools that make their business more predictable, transparent and fair MoreLess

ProducePay is a revolutionary startup operating in the agricultural sector, specifically within the fresh produce market. The company provides a unique platform that connects farmers and buyers, facilitating efficient trading of high-quality produce. The platform operates across the US, Mexico, and Latin America, serving a diverse range of clients in 18 countries.

The company's primary mission is to create a more sustainable produce industry. It achieves this by providing farmers with unprecedented access to the market, financial solutions, and trade protection. This not only empowers farmers but also benefits buyers who gain access to a wider range of growers and can receive fresh produce more efficiently.

ProducePay's business model is centered around its innovative Marketplace Storefront. This platform allows users to pick preferred trading partners or showcase their produce, with all trading activities consolidated in one place. The company ensures that all trading partners in the ProducePay Network are pre-verified and trusted, thus ensuring the integrity of transactions.

The company also leverages technology to provide growers and buyers with access to 52 weeks of high-quality produce supply. It also offers unmatched pricing and data across all commodities, thanks to the unprecedented transaction data from its Marketplace.

ProducePay generates revenue through the transactions made on its platform. With billions in fresh produce transacted, the company has positioned itself as a significant player in the global produce industry.

Keywords: Agriculture, Fresh Produce, Marketplace, Trading Platform, Sustainable Industry, Financial Solutions, Trade Protection, Data Insights, Global Network, Produce Supply.

Talent graph

Produce Pay's talent

Book a demo to see the people
Team profiled 31 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

31 investors on Produce Pay's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 15 investors entered at this stage
Queensbridge Venture Partners
eLab Accelerator
Arena Ventures
Brady
Menlo Ventures
Dorm Room Fund
Social Leverage
TYLT
Wonder Ventures
500 Global
CoVenture
Red Bear Angels
Taurus Ventures
Moonshots Capital
Brady BrimDeForest
Series A 5 investors entered at this stage
Anterra Capital
Greenhouse Capital Partners
FJ Labs
Tribeca Angels
Endeavor8
Series B+ 11 investors entered at this stage
Upper90
TCM Capital
International Finance Corporation
IDB Invest
G2 Venture Partners
IGNIA
Finistere Ventures
Astanor Ventures
Avenue Capital Group
Syngenta Group Ventures
CF Private Equity

Global footprint

Where Produce Pay has talent and traffic

Workforce by country
11 countries with
team presence
🇲🇽 Mexico44.7%
🇺🇸 United States41.5%
🇵🇪 Peru6.6%
🇬🇧 United Kingdom1.3%
🇦🇺 Australia1.3%
Top 5 of 11 shown

Market sentiment

What the market is saying about Produce Pay

An AI-synthesized read of the highest-engagement posts about Produce Pay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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