P
Produce Pay
Financing and trading platform for produce industry.
About Produce Pay
ProducePay is a revolutionary startup operating in the agricultural sector, specifically within the fresh produce market. The company provides a unique platform that connects farmers and buyers, facilitating efficient trading of high-quality produce. The platform operates across the US, Mexico, and Latin America, serving a diverse range of clients in 18 countries.
Read full description
The company's primary mission is to create a more sustainable produce industry. It achieves this by providing farmers with unprecedented access to the market, financial solutions, and trade protection. This not only empowers farmers but also benefits buyers who gain access to a wider range of growers and can receive fresh produce more efficiently.
ProducePay's business model is centered around its innovative Marketplace Storefront. This platform allows users to pick preferred trading partners or showcase their produce, with all trading activities consolidated in one place. The company ensures that all trading partners in the ProducePay Network are pre-verified and trusted, thus ensuring the integrity of transactions.
The company also leverages technology to provide growers and buyers with access to 52 weeks of high-quality produce supply. It also offers unmatched pricing and data across all commodities, thanks to the unprecedented transaction data from its Marketplace.
ProducePay generates revenue through the transactions made on its platform. With billions in fresh produce transacted, the company has positioned itself as a significant player in the global produce industry.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Los Angeles, United States
- Employees
- 199
- Open positions
- 2
- Dealroom signal
- 63.3/100
- Industry
- Fintech, Food
- Sub-industry
- Financial Management Solutions, AgriTech, Food Logistics & Delivery
- Sector
- Fintech, Farming, Sustainable Development Goals, Climate Tech, B2b Online Marketplace, Commodities Marketplace, Climate Fintech, Hard Tech
- Business model
- Marketplace & ecommerce, SaaS
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES DOther financing | Feb 2024 | $38M | $215M | Anterra Capital · Red Bear Angels · G2 Venture Partners · Endeavor8 | ↗ |
| FundingOther financing | Nov 2022 | $0 | — | Anterra Capital | — |
Growth signals
Latest recorded traffic for Produce Pay is 13K monthly website visits, up 0% over the last three months. Produce Pay's team declined 11.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed15 investors entered at this stage
Queensbridge Venture Partners
eLab Accelerator
Arena Ventures
Brady
Menlo Ventures
Dorm Room Fund
Social Leverage
TYLT
Wonder Ventures
500 Global
CoVenture
Red Bear Angels
Taurus Ventures
Moonshots Capital- BBBrady BrimDeForest
Series A5 investors entered at this stage
Anterra Capital
Greenhouse Capital Partners
FJ Labs
Tribeca Angels
Endeavor8
Series B and later11 investors entered at this stage
Upper90
TCM Capital
International Finance Corporation
IDB Invest
G2 Venture Partners
IGNIA
Finistere Ventures
Astanor Ventures
Avenue Capital Group
Syngenta Group Ventures
CF Private Equity
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Produce Pay on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Produce Pay’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.