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LandVault (Formerly Admix)
Marketing · London, United Kingdom · Founded 2017
Empowers game developers to monetize their content through interactive, programmatic brand placements MoreLess
Admixplay.com is a pioneering company in the gaming and advertising industry, specializing in integrating non-intrusive advertisements directly into gameplay. The company serves game developers and advertisers by providing a seamless way to monetize games without affecting user retention. Operating in the digital advertising market, Admixplay.com leverages advanced technology to ensure that ads blend naturally into the gaming environment, maintaining the integrity of the player experience. The business model is based on a revenue-sharing system where game developers earn money based on player engagement with the ads. Admixplay.com makes money by taking a percentage of the ad revenue generated through its platform. The company’s technology is scalable and offers full creative control to developers, allowing them to customize ads to fit their games perfectly. Admixplay.com also focuses on brand safety, ensuring that ads are appropriate and non-disruptive. The company is at the forefront of integrating new technologies like cryptocurrency and NFTs into gaming ads, further expanding its market reach.
Keywords: in-game ads, monetization, player retention, revenue-sharing, non-intrusive, brand safety, creative control, scalable technology, cryptocurrency, NFTs.
Company overview
LandVault (Formerly Admix) company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 88
- Open positions
- None listed
- Dealroom signal
- 61.6
- Investment activity
- 1 companies · latest Nov 2018
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
LandVault (Formerly Admix) funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VC✓Equity / VC | Mar 2023 | $0 | — | Kingsway Capital · Gemini Frontier Fund · Auctor · The Sandbox | ↗ |
| ACQUISITION✓Exit | Jun 2022 | $0 | $300M | LandVault | ↗ |
| SERIES B✓Equity / VC | Oct 2021 | $25M | $100M | Force Over Mass Capital · DIP Capital · Notion Capital · Sure Valley Ventures | ↗ |
| SERIES A✓Equity / VC | Sep 2020 | $1.5M | $35M | Nigel Morris · Marcus Segal | — |
| SERIES A✓Equity / VC | Jun 2020 | $7M | $28M | Speedinvest · Nigel Morris · Force Over Mass Capital · Sure Valley Ventures | ↗ |
| SEED✓Equity / VC | Nov 2018 | Maximus Richardson · Force Over Mass Capital · Founders Factory · Speedinvest | — | ||
| SEED✓Equity / VC | Feb 2017 | Axel,Boris™ | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 88 |
| 2025 | 88 |
| 2024 | 88 |
| 2023 | 88 |
| 2022 | 88 |
| 2021 | 71 |
| 2020 | 45 |
Growth signals
LandVault (Formerly Admix) website traffic
Latest recorded traffic for LandVault (Formerly Admix) is 180 monthly website visits, down 85% over the last three months. LandVault (Formerly Admix)'s team grew 0% over the past year.
Comparisons
LandVault (Formerly Admix) compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 RenoviUNLOCK THE POWER OF IN-GAME ADS |
London, United Kingdom | Operational | 11 | — | — |
 PolystreamScalable command streaming platform for interactive 3D experiences |
Guildford, United Kingdom | Acquired | |||
 OverlyCreate AR experiences without any technical knowledge or code |
Riga, Latvia | Operational | |||
 SupponorCommercialising Virtual Advertising in Live, Tier 1 Sports Broadcasts |
London, United Kingdom | Acquired | |||
 metaproCreation, managment & interoperability of digital goods for gaming, metaverse and ecommerce |
Wilmington, United States | Operational | |||
 EnjinstarterBlockchain gaming launchpad focused on growing the ecosystem and the metaverse |
Singapore, Singapore | Operational | |||
 Ready Player MeMulti-game Avatar platform for the Metaverse |
Tallinn, Estonia | Acquired | |||
 CrucibleBlueprints for the Open Metaverse Tools for builders & creators, portable digital identity for players |
London, United Kingdom | Operational |
Capital deployed
LandVault (Formerly Admix) investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
LandVault (Formerly Admix)'s talent
Source: Dealroom Talent Intelligence.
Investors
24 investors on LandVault (Formerly Admix)'s cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where LandVault (Formerly Admix) has talent and traffic
In the news
Latest news about LandVault (Formerly Admix)
Recent press, funding announcements, and product moves mentioning LandVault (Formerly Admix) — open to read from the original sources.
Market sentiment
What the market is saying about LandVault (Formerly Admix)
An AI-synthesized read of the highest-engagement posts about LandVault (Formerly Admix) on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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