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LandVault (Formerly Admix)
Empowers game developers to monetize their content through interactive, programmatic brand placements
About LandVault (Formerly Admix)
Admixplay.com is a pioneering company in the gaming and advertising industry, specializing in integrating non-intrusive advertisements directly into gameplay. The company serves game developers and advertisers by providing a seamless way to monetize games without affecting user retention. Operating in the digital advertising market, Admixplay.com leverages advanced technology to ensure that ads blend naturally into the gaming environment, maintaining the integrity of the player experience. The business model is based on a revenue-sharing system where game developers earn money based on player engagement with the ads. Admixplay.com makes money by taking a percentage of the ad revenue generated through its platform. The company’s technology is scalable and offers full creative control to developers, allowing them to customize ads to fit their games perfectly. Admixplay.com also focuses on brand safety, ensuring that ads are appropriate and non-disruptive. The company is at the forefront of integrating new technologies like cryptocurrency and NFTs into gaming ads, further expanding its market reach.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 88
- Open positions
- None listed
- Dealroom signal
- 61.6/100
- Industry
- Gaming, Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, Monetization, Marketing and Advertising, Immersive Technologies, NFT, Metaverse, Hard Tech, uk is8 creative industries
- Technology
- Blockchain
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Nov 2018
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VC✓Equity / VC | Mar 2023 | $0 | — | Kingsway Capital · Gemini Frontier Fund · Auctor · The Sandbox | ↗ |
| ACQUISITION✓Exit | Jun 2022 | $0 | $300M | LandVault | ↗ |
Growth signals
Latest recorded traffic for LandVault (Formerly Admix) is 180 monthly website visits, down 85% over the last three months. LandVault (Formerly Admix)'s team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Axel,Boris™
Speedinvest
Sure Valley Ventures- MRMaximus Richardson
Force Over Mass Capital
Founders Factory
Series A9 investors entered at this stage
Nigel Morris
Marcus Segal
DIP Capital
Elefund
Notion Capital- KCKuvi Capital
Colopl Next
Side Door Ventures
Rocket Capital
Series B and later4 investors entered at this stage
Kingsway Capital- GFGemini Frontier Fund
Auctor
The Sandbox
Other known investors5 additional known investors
LandVault
Barry Downes
Brian K.
Mercuri
Platina Partners
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about LandVault (Formerly Admix) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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