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Lace

Marketing · Mountain View, United States

AI-powered call center automation for HVAC and plumbing, enhancing CSR performance and boosting booking rates MoreLess

Lace.ai specializes in AI-powered call center automation technology tailored for HVAC and plumbing businesses. The platform focuses on transforming customer service representatives (CSRs) into high performers by providing actionable feedback based on real calls and best practices. By eliminating the need for manual call reviews, Lace.ai enables managers and coaches to identify and address persistent challenges faced by CSRs, offering targeted training to improve performance. The service is designed to increase booking rates and drive revenue by providing visibility into service calls, identifying trends, and making informed business decisions. Lace.ai operates within the home services market, serving HVAC and plumbing service providers across various regional markets in the US. The business model revolves around empowering these providers with tools and resources to grow, ultimately aiming to become the most reputable home services provider in every market. Lace.ai generates revenue by offering its automation solutions to businesses seeking to streamline their call handling processes and improve CSR performance. The platform has demonstrated significant results, such as a 23% increase in qualified booking rates and substantial cost savings in quality assurance. Keywords: AI, call center, automation, HVAC, plumbing, CSR, booking rates, feedback, revenue, training.

Company overview

Lace company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
Headquarters
Mountain View, United States
Employees
75
Open positions
1
Dealroom signal
0.0
client focusb2btechnologyArtificial Intelligencesub industryCRM & Salesbusiness modelSaaSsectorCustomer ServicesectorCore AIsectorGenerative AIsectorgenAI ApplicationssectorAI ApplicationssectorAI AgentsindustryMarketing

Valuation & funding

Lace funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Apr 2025 $19M $76M Marcin Zukowski · Bek Ventures · Hristo Borisov · Canvas Ventures
Showing 1 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 75
2025 28
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Lace website traffic

Latest recorded traffic for Lace is 27K monthly website visits, up 196.7% over the last three months. Lace's team grew 167.9% over the past year.

Latest monthly visits27K 3-month web change+196.7% 1-year team growth+167.9%
Monthly website visits19 observations · Jan 2025–Jul 2026
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Comparisons

Lace compared with similar companies

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Showing 8 of the closest matchesCompare every metric →

Talent graph

Lace's talent

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Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Lace's cap table

Sourced from Dealroom's funding and investor records.

Seed 6 investors entered at this stage
Bek Ventures
Marcin Zukowski
Hristo Borisov
Canvas Ventures
Horizon Ventures
Heini Zachariassen
Other known 1 additional known investor
Horizon

Global footprint

Where Lace has talent and traffic

Workforce by country
2 countries with
team presence
🇧🇬 Bulgaria53.1%
🇺🇸 United States46.9%
2 countries shown

In the news

Latest news about Lace

Recent press, funding announcements, and product moves mentioning Lace — open to read from the original sources.

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Market sentiment

What the market is saying about Lace

An AI-synthesized read of the highest-engagement posts about Lace on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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