L
Lace
AI-powered call center automation for HVAC and plumbing, enhancing CSR performance and boosting booking rates
About Lace
Lace.ai specializes in AI-powered call center automation technology tailored for HVAC and plumbing businesses. The platform focuses on transforming customer service representatives (CSRs) into high performers by providing actionable feedback based on real calls and best practices. By eliminating the need for manual call reviews, Lace.ai enables managers and coaches to identify and address persistent challenges faced by CSRs, offering targeted training to improve performance. The service is designed to increase booking rates and drive revenue by providing visibility into service calls, identifying trends, and making informed business decisions. Lace.ai operates within the home services market, serving HVAC and plumbing service providers across various regional markets in the US. The business model revolves around empowering these providers with tools and resources to grow, ultimately aiming to become the most reputable home services provider in every market. Lace.ai generates revenue by offering its automation solutions to businesses seeking to streamline their call handling processes and improve CSR performance. The platform has demonstrated significant results, such as a 23% increase in qualified booking rates and substantial cost savings in quality assurance. Keywords: AI, call center, automation, HVAC, plumbing, CSR, booking rates, feedback, revenue, training.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Headquarters
- Mountain View, United States
- Employees
- 75
- Open positions
- 1
- Dealroom signal
- 0.0/100
- Industry
- Marketing
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Customer Service, Core AI, Generative AI, genAI Applications, AI Applications, AI Agents
- Technology
- Artificial Intelligence
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Apr 2025 | $19M | $76M | Marcin Zukowski · Bek Ventures · Hristo Borisov · Canvas Ventures | ↗ |
Growth signals
Latest recorded traffic for Lace is 27K monthly website visits, up 196.7% over the last three months. Lace's team grew 167.9% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Bek Ventures
Marcin Zukowski
Hristo Borisov
Canvas Ventures
Horizon Ventures
Heini Zachariassen
Other known investors1 additional known investor
Horizon
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Lace on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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